Jibran Azam
Performance Marketer and Paid Ads Specialist
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About
Digital Marketer & Social Media Paid Ads Expert with 4-5 years of hands-on experience running high-performing paid campaigns across Meta, Google, TikTok, and Snapchat. Specializes in lead generation and e-commerce growth, having scaled brands to 9M+ PKR in revenue and pushed ROAS from 2x to 4.5x across fashion, dental, skincare, and coaching niches. Experienced in leading marketing teams of 15+ members, managing full-funnel client projects, and using AI tools and data-driven testing to continuously improve campaign performance.
Experience
Digital Marketing & Paid Ads Head at Fixtech Marketing Agency (2025-10 – 2026-08)
- Led the Digital Marketing & Paid Ads department, managing and mentoring a team of 15+ members across paid media, creative, and client servicing.
- Directed end-to-end e-commerce and lead-generation client projects, from strategy and campaign setup to execution and performance reporting.
- Oversaw multi-platform ad budgets (Meta, Google, TikTok, Snapchat) for client accounts, driving consistent revenue growth and improved ROAS.
- Standardized reporting processes and campaign workflows across the team to improve efficiency and consistency of client results.
- Acted as the key point of contact for client strategy discussions, aligning campaign goals with business growth targets.
Paid Ads Head & Specialist at Silver Spark (2025 – Present)
- Successfully generated 9 million - 1 crore PKR in revenue within 7-8 months, achieving a 25% net profit margin through strategic marketing and brand development.
- Built brand authenticity and trust, establishing a strong and loyal customer base through consistent messaging and performance-driven campaigns.
- Managed and optimized advertising across Meta (Facebook & Instagram), TikTok, and Snapchat, along with handling various other digital growth initiatives.
Paid Ads Department Head at Pearl Lemon (2024 – 2025)
- Led the Paid Ads Department at Pearl Lemon, managing Google PPC & Meta Ads campaigns.
- Developed client strategies, optimizing campaigns for high-quality leads and ROAS.
- Scaled e-commerce stores, driving consistent revenue growth through paid ads.
Paid Ads Head & Specialist at Future Lift (2024 – 2024)
- Led and managed the entire marketing team at FutureLift Digital Marketing Agency as Marketing Department Head.
- Focused on delivering high-quality leads for clients as Lead Generation Expert, maximizing ROI.
- Developed data-driven marketing strategies to scale clients and grow the agency.
Education
Bachelor in Marketing – Khushal Khan Khattak University, Karak (KKKUK) (2018 – 2022)


