Kainat Yousuf

Marketing and Business Development professional with close to 2 years of experience generating clients for a UK tax and accountancy firm. Brought in 7 annual-fee clients (est. £10,000 combined annual revenue) and 15–20 one-off clients within about four months, through outreach, consultation bookings with CIMA-qualified accountants and daily follow-up. Also experienced in social media management, content, email campaigns and leading small teams.

Senior Marketing and Business Development Executive at Artifin Accountants Ltd (2025-06 – Present)

Joined as Junior Marketing Executive (June 2025); made permanent and promoted to senior position (September 2025)

• Generated 7 annual-fee clients (est. £10,000 combined annual revenue) by persuading prospects to book consultations with senior CIMA-qualified accountants and following up daily through to sign-up.
• Converted 15–20 one-off clients (£25–£50 each) for one-off accounting services through online platforms (Fiverr, Upwork, PeoplePerHour).
• Generated new leads through proactive outreach, keyword research and backlink building; followed up previous leads with structured reminders.
• Planned and executed email campaigns, including bulk sends, to nurture leads and keep clients engaged.
• Ran Meta and Google Ads campaigns with daily budgets of £15–£40, testing different ad types to support lead generation.
• Created content and copy and managed social media platforms, publishing engagement-focused content.
• Lead and guide two team members across marketing and client management tasks.

Team Lead at Inspired Solutions Providers (2024-04 – 2024-11)

Progression: Junior Social Media Executive (two-month internship) → Senior Executive → Team Lead

• Led a team of 3–4 members, overseeing workflow and supporting them across social media and marketing tasks.
• Managed social media and marketing for 10–12 clients across varied industries (restaurants, bakeries, dental practices, salons, aesthetic clinics and B2B product companies), including international clients, delivering content calendars, original content and campaign support.
• Ran Meta and Google Ads campaigns with daily budgets of PKR 500–1,000, applying PPC best practices to reach targeted audiences.
• Conducted keyword research to shape content strategy, and wrote and edited marketing content aligned with client requirements and brand voice; produced video content in CapCut.
• Liaised with clients to clarify campaign requirements and ensure deliverables met expectations.

Bachelor of Business Administration (BBA) – University of Karachi, Pakistan (2022 – 2025)

Intermediate – Boards of Intermediate and Secondary Education, Karachi (2021 – 2021)

Matriculation – Boards of Intermediate and Secondary Education, Karachi (2019 – 2019)