Khansa Batool

Conversion-focused digital marketer with a strong understanding of performance marketing, user psychology, funnel optimization, and customer behavior across paid acquisition funnels. Experienced in client communication, operational coordination, and analytical problem-solving through a fast-paced Australian firm environment. Currently expanding hands-on expertise in paid media buying, campaign optimization, and tracking systems.

Client Success Manager / Operational Coordinator at Accountsloop Pty Ltd (2024-01 – Present)

Australian Company

• Spearheaded a critical digital transformation initiative by acting as Project Manager to lead an external development team from a Zoho franchise, successfully customizing and deploying a tailored CRM and project management dashboard to replace unsecure spreadsheets.
• Governed daily operational workflows for thousands of client records, ensuring complete task visibility, strict deadline adherence, and proactive follow-up across active projects.
• Directed cross-functional coordination across a 12-person team on a daily basis, aligning internal priorities, resolving operational bottlenecks, and ensuring seamless execution.
• Managed high-volume billing administration, processing hundreds of client invoices, ensuring billing accuracy, and driving client onboarding and lifecycle support.

Freelance Marketing Consultant at Freelance (2024-01 – Present)

• Implemented data-driven optimization strategies that increased Average Order Value (AOV) and Customer Lifetime Value (LTV) for clients, directly applicable to maximizing revenue in e-commerce funnels
• Applied conversion rate optimization (CRO) principles to enhance customer journey and retention, resulting in measurable improvements in AOV and LTV, critical metrics for e-commerce growth
• Developed compelling, audience-specific sales copy for digital campaigns, demonstrating ability to craft ad creatives, landing page content, and blog posts that drives conversions, essential for e-commerce performance marketing
• Contributed to overall marketing strategy, helping boost engagement and conversion

Junior Marketer at Copy Titans (2022-01 – 2023-12)

• Developed compelling, audience-specific sales copy for digital campaigns, demonstrating ability to craft ad creatives, landing page content, and blog posts that drives conversions, essential for e-commerce performance marketing
• Contributed to overall marketing strategy, helping boost engagement and conversion

Regional Head at Mumkin Kar (2017-01 – 2019-12)

• Facilitated and conducted numerous seminars and activities for social wellbeing

BS in Microbiology – Bahauddin Zakariya University, Multan (2015-01 – 2019-12)