Khuzaima Hassan

Innovative Graphic Designer, Digital Marketer, and AI Video Creator with a strong foundation in visual storytelling, branding, and digital media production. Adept at blending traditional design principles with cutting-edge artificial intelligence tools and strategic marketing execution to expand brand reach, produce high-impact marketing assets, and scale community engagement.

Chief Marketing Officer at NASTAP (2025-03 – 2025-06)

• Orchestrated multi-channel social campaigns across Facebook, Instagram, and LinkedIn to expand brand reach and nurture community engagement.
• Built and managed a content calendar; wrote copy, coordinated creatives, and scheduled posts to maintain a consistent brand voice.
• Conducted keyword research and on-page SEO; optimized blog posts and landing pages to improve discoverability.
• Launched and optimized targeted ads; defined audiences, set budgets, and A/B tested creatives to improve CTR and lower CPC.
• Tracked performance in Google Analytics and Meta Business Suite; created weekly dashboards and insights to guide iteration.
• Partnered with design and program teams to support event promotions and stakeholder outreach.

Freelance Graphic Designer & AI Video Creator at Freelance (2023 – Present)

• Conceptualize and execute comprehensive brand identities and promotional materials tailored to diverse client industries.
• Design high-engagement social media assets and optimized YouTube thumbnails that measurably improve click-through rates (CTR).
• Produce cinematic, documentary-style, and promotional videos utilizing advanced generative AI pipelines and post-production editing tools.
• Manage end-to-end project lifelines, maintaining clear client communication and delivering high-quality assets within strict deadlines.

Bachelor of Science in Computer Science – Air University (2028)