Laiba Amjad

Versatile Accounting & Finance graduate (CGPA 3.6/4.0) and ACCA candidate with hands-on experience spanning financial analysis, equity research, sales, and brand management. Founded and scaled an online fashion brand from the ground up, and handled leads, sales, and social media for a UK-based lettings company. Combines strong analytical and reporting skills with practical experience in client-facing sales, campaign management, and remote cross-team coordination — well suited to dynamic, internationally-facing finance or business roles.

Lettings Negotiator at RightRoom (UK)

• Handled leads and sales for property listings, guiding prospective tenants/buyers from initial enquiry through to close
• Managed Facebook, Instagram, and TikTok pages; planned monthly content calendars to build consistent audience engagement
• Designed marketing creatives using Canva and ran Meta advertising campaigns to grow brand visibility
• Assisted with property marketing campaigns, supporting lead generation for UK-based clients
• Coordinated remotely with a UK-based team, ensuring smooth delivery across time zones

Founder at Zarsoot

• Founded and launched an online fashion brand, overseeing branding, visual identity, and go-to-market strategy end-to-end
• Planned and ran marketing campaigns, including Meta Ads, to build a customer acquisition strategy
• Grew Instagram following to 366+ through organic content and paid advertising
• Managed suppliers, inventory, and customer support while overseeing costs and profitability

Association of Chartered Certified Accountants in ACCA – ACCA Global (2025-01)

Bachelor of Accounting & Finance in Accounting & Finance – International Islamic University Islamabad (2020-01 – 2024-01)

Intermediate in Premedical – IMCG F-7/2, Islamabad (2018-01 – 2019-01)