M Ali

Digital marketing and social media professional with 5+ years of experience across social media management, performance marketing, PPC, content strategy, paid media, audience growth, lead generation, and digital analytics. Experienced in managing multi-platform content operations, planning and optimizing paid campaigns, coordinating creative workflows, and using data to improve reach, engagement, traffic, and lead generation. At SABAQ / Moonshot, grew Tinkoo & Tinki beyond 150K subscribers and 7M+ total views.

At Ascend

School, supported paid media and lead-generation campaigns that generated admission inquiries and contributed to student enrollments.

Social Media Operations Manager at Reelax Media LTD (2026-01 – Present)

• Manage social media operations across client accounts, including content workflows, publishing schedules, captions, hashtags, engagement, and platform coordination.
• Coordinate with creative and content teams to maintain brand voice, campaign timelines, publishing consistency, and delivery quality across multiple accounts.
• Monitor content and engagement performance and use reporting insights to support social media strategy, optimization, and audience growth decisions.
• Manage multiple concurrent client requirements while keeping content calendars, approvals, and publishing workflows organized.

Digital Media Manager at SABAQ / Moonshot (2023-08 – 2025-12)

• Led digital content strategy, publishing, social media operations, and channel growth for Tinkoo & Tinki, Noor Land TV, BooBoo Tales, and the Gavin Coyle podcast.
• Grew Tinkoo & Tinki beyond 150K subscribers and 7M+ total views through consistent content strategy, platform publishing, audience-focused content, and channel optimization.
• Executed and supported PPC / paid media activity using Google Ads and monitored performance through GA4, Google Tag Manager, and Google Search Console.
• Managed content calendars, reporting, publishing schedules, and performance reviews to identify content opportunities and improve digital reach and engagement.

Social Media Manager at Ascend School (2022 – 2023)

• Managed social media strategy, content planning, publishing, community engagement, and day-to-day digital communication for the school.
• Planned and supported paid media campaigns focused on lead generation for admissions, driving inquiries from prospective parents and students through digital channels.
• Followed up on generated leads and supported the admissions process, helping convert campaign inquiries into school admissions.
• Developed content calendars and promotional content aligned with enrollment goals, school communication, audience engagement, and brand visibility.

Digital Content Creator & Social Media Manager at Metamorphd (2021 – 2022)

• Started as a Production Intern and progressed into Digital Content Creator and Social Media Manager responsibilities.
• Supported video and content production, social media publishing, creative development, and digital brand communication.
• Worked across production and social workflows to help deliver platform-ready content and maintain consistent publishing requirements.

Bachelor's in Mass Communications – Karachi University (2024 – 2026)