M. Farooq

Creative-technical executive with 15+ years of experience uniting full-stack engineering, product strategy, and AI-assisted creative direction to scale consumer platforms and drive measurable ROI. Built and launched Vouch365 from zero to 500,000+ users across multiple product variants, architecting resilient systems and enterprise integrations while growing high-performing, cross-disciplinary teams. Managed a 400+ client portfolio and led enterprise payment and loyalty integrations that delivered clear engagement and monetization improvements.

Skilled at translating brand storytelling into product experiences, optimizing technical architecture for scale, and using modern development frameworks and AI to accelerate creative output and business impact.

Associate Art Director & Designer (Freelance Consultant) at Patch.com (2023-06 – Present)

Lead creation of high-impact ad creatives for a major hyperlocal USA advertising platform, architecting AI-assisted design pipelines and defining visual strategy for branded content.

• Creative Leadership: Lead creation of high-impact static and dynamic ad creatives for a major hyperlocal, USA advertising platform.
• AI Integration: Architected AI-assisted design pipelines to streamline complex image manipulation and video ad production. Improved creative throughput and consistency while significantly reducing production lead times and costs—enabling high-tier brand storytelling on lean budgets.
• Scale: Partnered with 400+ clients in three years, ranging from local startups to global enterprises like T-Mobile and Foster Fine Arts Portrait.
• ROI Strategy: Define visual strategy for branded content and directory listings to maximize community engagement and advertiser ROI.

Managing Partner at Remerse, LLC (2021-10 – 2023-05)

Directed operations for a tech consultancy delivering platform-independent solutions, advising clients on lean development cycles and rapid feature delivery.

• Directed operations for a tech consultancy delivering platform-independent solutions.
• Advised clients on lean development cycles, performance SLAs, and rapid delivery of high-value features.

Country Manager at Codevative, LLC (2019-09 – 2021-09)

Built and led multidisciplinary teams of engineers and creatives to deliver mobile and web products, owning product strategy and delivery cadence.

• Built and led multidisciplinary teams of engineers and creatives to deliver mobile and web products.
• Owned product strategy, delivery cadence, and client success metrics for regional accounts.

Chief Technology Officer (CTO) at Entertainer Asia – Vouch365 (2015-03 – 2019-09)

Spearheaded technical roadmap for Pakistan's leading discount mobile application, growing user base from 0 to 500,000+ users across product variants while managing platform engineering and enterprise integrations.

• Product Scaling: Spearheaded the technical roadmap for Pakistan's leading "Buy One Get One Free" discount mobile application; grew the user base from 0 → 500,000+ users across product variants.
• Platform Engineering: Designed and delivered a resilient stack using React, Node.js, Python, Java, Swift, PostgreSQL, and MongoDB to support mobile and web clients.
• Enterprise Integration: Implemented secure large-scale integrations with Mastercard Priceless, Visa, UnionPay Program, PSO, and Onic to enable partner offers and loyalty programs.
• Operations: Defined (chat/call-centre) operations, QA processes, and workflow automations to sustain rapid growth and high user satisfaction.
• Stakeholder Management: Played a key role in brand on-boarding, compliance, reporting, and partner success initiatives.

Development Team Lead at Change of Phase Consulting Ltd (2013-05 – 2015-02)

Led the development of S.K.I.L.L.S., a comprehensive Learning Management System, managing a diverse team of educators and developers for international students.

• Led the development of S.K.I.L.L.S., a comprehensive Learning Management System (LMS).
• Managed a diverse team of educators and developers to provide targeted online learning for an international student base.

Bachelor in Software Engineering – NUCES - FAST, Karachi / University of Karachi (2008 – 2012)