Territory Manager, Sales - Sheikhoo Group of Companies - South Punjab Territory: Multan, Bahawalpur, Khanewal, Vehari
(2022-07)
- Deliver 10,000 tonnes of steel per annum across the Multan territory, consistently exceeding quarterly and annual sales targets through disciplined account planning and pipeline management.
- Manage a portfolio of 15+ corporate, semi-commercial, retail, and foreign contractor accounts across 5 sectors — healthcare, education, defence, food manufacturing, and real estate — maintaining senior-level relationships with project directors and procurement heads.
- Own the full sales and marketing cycle end-to-end: prospecting, pricing, contract negotiation, and supply chain coordination across a four-district territory, driving business development into new markets.
- Manage and expand an active dealer network supplying approximately 1,000 tonnes of steel per month, achieving 100% sales recovery while maintaining dealers' post-payment discount structures and ensuring dealers consistently meet their assigned targets.
- Lead the Sales & Admin team and deliver training on product development and promotion; conduct seminars for builders and contractors to strengthen market presence.
- Plan direct marketing initiatives and ensure company profitability through disciplined margin management.
Assistant Sales Manager - Nippon Paint (Pakistan) Pvt. Ltd. - 8-District Region: Multan, Bahawalpur, Vehari, Khanewal, Rahim Yar Khan, D.G. Khan, Muzaffargarh, Layyah
(2015-01 - 2022-06)
- Directed all commercial operations across an 8-district region, overseeing a dealer and distributor portfolio generating approximately PKR 30 million in monthly collections — consistently exceeding regional revenue, recovery, and annual sales targets.
- Achieved 100% sales recovery while structuring individual post-payment discount and incentive schemes for key dealers, ensuring dealers consistently met their assigned targets while safeguarding regional margins.
- Expanded the regional dealer network and maintained rigorous account aging analysis to minimise overdue receivables and ensure SOP compliance for collections and reporting.
- Led the Sales & Admin team, delivered staff training on product development and promotion, and conducted seminars for builders and contractors across the region.
- Planned direct marketing initiatives and drove business development across semi-commercial, retail, corporate, and foreign contractor projects to ensure profitability and trade target achievement.
Territory Sales Manager - Nippon Paint (Pakistan) Pvt. Ltd. - Territory: Multan, Bahawalpur, Vehari
(2013-02 - 2014-12)
- Managed sales and collections across a three-city territory, consistently achieving monthly revenue and collection targets.
- Drove dealer network expansion through new account identification and on-ground marketing initiatives, improving territory coverage.
- Negotiated post-payment discount structures to maintain competitive market positioning and strengthen dealer loyalty.
Sales Officer - PAK National Distributors (Nestlé Pakistan) - Multan Territory — FMCG Portfolio
(2008-04 - 2012-10)
- Managed a high-volume FMCG account portfolio, balancing retention of existing clients with aggressive new business acquisition to grow territory revenue.
- Achieved monthly sales targets through effective contract negotiation and drove in-market visibility for new product launches.
- Coordinated distribution schedules and provided structured market trend feedback to senior management, supporting demand planning decisions.
