Product Growth Executive, SEO at Dubizzle Labs (2025-05 – Present)
Operates as the primary SEO owner for Dubizzle Egypt, a large-scale bilingual classified platform covering Vehicles, Properties, Mobile Phones, Electronics, Jobs, and Services.
- Designed and implemented a programmatic SEO templating system from scratch covering H1s, meta titles, meta descriptions, and URLs across all major categories in English and Arabic, enabling thousands of unique, search-optimized pages to be generated dynamically. 40% implemented to date.
- Led a full taxonomy expansion across Vehicles, Electronics, Mobile Phones, and Books and Hobbies, identifying 850+ new categories and subcategories through keyword research, competitor analysis, and AI-assisted research. All changes live.
- Built a comprehensive programmatic internal linking framework and Breadcrumb Rule Book for the platform, defining link logic, anchor text, display rules, and BreadcrumbList JSON-LD schema across all page types in both languages.
- Conducted a large-scale URL mapping and redirect strategy using GSC data, developing an AI-assisted system to process thousands of URLs and output Redirect/Retain verdicts with structured confidence scores.
- Identified and proposed a Keyword Clustering solution to address index bloat caused by duplicate search pages, grouping intent-equivalent queries and misspellings under a single canonical URL to consolidate ranking signals.
- Developed a Keyword Universe methodology: a multi-source keyword research process (SEMrush, GSC, competitor URLs) with intent tagging and pivot table analysis, used to identify facet and template opportunities across all verticals.
- Wrote a Car Schema Implementation Rule Book for Hatla2ee Egypt, covering JSON-LD templates, property value mapping, seller classification logic, and bilingual handling rules. Successfully implemented and live.
- Developed Dubizzle Egypt's blog strategy focused on topical authority and informational-to-listing funnel; presented to content team and VP of Marketing.
- Conducted SEO audits for OLX Lebanon (11-point audit) and Dubizzle Oman, identifying critical technical, architectural, and content issues with actionable recommendations.
- Actively integrating AI tools including Claude and Codex into SEO workflows, automating URL mapping analysis, accelerating taxonomy research, and scaling content processes. Experimenting with Generative Engine Optimization (GEO) and AI citation strategies.
- Hired and trained 5 interns across two rounds; 3 converted to full-time positions. Also directed 2 analysts on strategy execution in an informal team lead capacity.
Product Growth Executive, SEO at OLX Pakistan (2022-06 – 2025-04)
- Achieved a 43% YoY increase in non-branded organic traffic, growing its contribution from 5% to 13% of total organic traffic through manual meta optimization and internal linking restructuring across 1,000+ category pages.
- Promoted from SEO Intern to Associate Executive to Executive within 3 years based on performance and strategic impact.
- Manually updated H1 tags, meta titles, and meta descriptions across all category pages via CMS without dev support, establishing the foundation for subsequent organic growth.
- Delivered an Organic Growth and UX Improvement Strategy presentation to cross-functional leadership including product, dev, data, and director level, covering traffic analysis, competitor benchmarking, and category-level opportunities.
- Contributed to SEO performance of Lamudi Philippines and Indonesia, focusing on internal linking structure and category-level optimization.
- Designed and delivered SEO training sessions for Growth and Sales teams, including keyword research workshops for Sales staff managing ad listings on the platform.
Marketing Research Intern at PepsiCo (2021 – 2021)
Roshan Kal Internship Program
- Conducted research on marketing strategies of leading brands and analysed audience engagement patterns.
