Malaika Sehr

High-performing FMCG professional with proven success in driving distribution, retail execution and business growth within high-potential town market. Currently managing an annual business portfolio of ~PKR 600 MILLION for leading multinational companies including Unilever and Nestlé. Recognized for delivering ~15% year-on-year retail growth, leading high-performing teams and building strong distribution networks.

BUSINESS DEVELOPMENT MANAGER / DISTRIBUTION MANAGER - Adeel Traders (Distribution – Nestlé & Unilever)

(2025-01)

• Managing an annual business portfolio of ~PKR 600 MILLION with full P&L ownership.
• Delivered ~15% annual retail growth through superior execution, availability and outlet productivity.
• Leading a high-performing team of 20+ members, driving daily KPIs and performance standards.
• Have been instrumental in weighing & numeric distribution of products across the town.
• Working on white spaces to hunt real potential of town and convert into sustainable growth.
• Built and strengthened relationships with retailers and wholesalers, improving market penetration.
• Conduct regular market visits, performance reviews and structured meeting cascades.
• Building team and talent and positioning right person for the right job with right set of skills.
• Ensured operational discipline, leading to consistent execution and sales performance.

DISTRIBUTION BUSINESS MANAGER - Malik Enterprises – Unilever Distribution

(2024-01 - 2025-12)

• Managed Unilever distribution business with complete responsibility for sales and execution.
• Improved in-market execution, product availability and sales performance.
• Led team development initiatives, enhancing productivity and accountability.
• Contributed to operational efficiency and cost control measures.
• Strengthened distributor operations and ensured alignment with principal KPIs.

ADMINISTRATION / VICE PRINCIPAL - IIU Schools Talagang Campus

(2022-01 - 2024-12)

• Led institutional operations with focus on team management, planning and execution.
• Developed strong leadership, decision-making and problem-solving skills.
• Improved organizational processes and operational efficiency.

IT CAMPUS MANAGER - Virtual University Talagang Campus

(2019-01 - 2022-12)

• Managed campus operations, administration and student services.
• Led teams to ensure smooth execution of academic and administrative functions.
• Built strong organizational and leadership foundation.

MS - Management Sciences - Air University Islamabad

Specialization - Finance - Virtual University of Pakistan

Bachelor of Science - Business & Information Technology (BBIT) - Virtual University of Pakistan

FSc & Matric - BISE Rawalpindi