Manahil Ayub

Results-oriented Marketing and Social Media professional with a strong foundation in Business Administration and hands-on experience in digital marketing, content creation, and social media management. Proven in executing content strategies that boost brand visibility and engagement across Facebook, Instagram, and LinkedIn. Skilled in campaign coordination, visual content design, analytics tracking, and customer engagement.

Seeking to add creative, data-driven value as a Marketing or Digital Marketing Executive in a growth-focused organisation.

Marketing & Social Media Intern - Shopxtra

(2025-11)

• Handle the day-to-day management of social media platforms, ensuring regular posting, brand consistency, and audience engagement.
• Plan, design, and publish marketing and promotional content, including posts, captions, and visuals, aligned with brand identity and business goals.
• Created and managed Meta Ads campaigns (Facebook & Instagram), optimizing targeting, creatives, and budgets to achieve strong performance and scale results effectively.
• Create high-quality graphics and short-form videos using Canva and CapCut to support campaigns, offers, and product promotions.
• Assist in developing and maintaining content calendars to ensure timely and organised content execution.
• Monitor comments, messages, and audience interactions to support community management and customer engagement.
• Support digital marketing efforts aimed at increasing brand visibility, reach, and follower growth through creative and platform-appropriate content.

Incubatee - Skillstrater

(2025-09 - 2025-11)

• Selected for a structured e-commerce incubation programme, gaining practical experience in digital business and online brand development.
• Completed a comprehensive Amazon Private Label diploma, covering product research, supplier sourcing, listing optimisation, and PPC fundamentals.
• Conducted market research and competitor analysis to identify viable and profitable product opportunities.
• Evaluated suppliers based on cost, quality, logistics, and scalability to support sourcing decisions.
• Assisted in creating SEO-optimized product listings to improve discoverability and conversion potential.

Marketing Intern - Zeta Corp

(2024-10 - 2024-11)

• Assisted in planning and executing a monthly content calendar to ensure consistent brand visibility across digital platforms.
• Designed visually appealing marketing creatives using Canva, aligned with brand guidelines and campaign themes.
• Managed and posted content on LinkedIn, contributing to improved engagement and professional brand presence.
• Supported content marketing initiatives by aligning messaging with audience interests and platform best practices.

Marketing Intern - Vidal Private Limited

(2024-07 - 2024-08)

• Supported the execution of digital and social media marketing campaigns, contributing to increased online engagement.
• Assisted with content coordination, scheduling, and publishing across social media platforms.
• Collaborated with marketing team members on branding and promotional initiatives.
• Handled multiple marketing tasks simultaneously, demonstrating strong organizational and time-management skills.
• Assisted in tracking campaign progress and compiling basic performance insights.
• Gained practical exposure to digital marketing operations, campaign workflows, and brand communication.

BBA - Business Administration - Institute of Business Management (2020-01 - 2024-01)

Intermediate - PECHS Government Degree College (2018-01 - 2020-01)

Matriculation - Meritorious School Network (2016-01 - 2018-01)