Influencer & Affiliate Marketing Specialist at Forsit- Korean Partnership Marketing Agency (2023-03 – Present)
- Led Influencers campaigns on Modash, Upfluence, Aspire, GRIN etc.
- Identify and build relationships with influencers.
- Negotiate and manage influencer partnerships.
- Track campaign performance and analyze data.
- Led end-to-end TikTok Shop strategy, onboarding and scaling creators across tiers
- Drove $50K+ GMV through influencer and affiliate campaigns
- Reduced CPA to $8–$12 range via optimized creator selection and content testing
- Improved conversion rate by 30%+ through high-performing UGC and product positioning
- Managed creator pipeline on Euka, Cruva, Reacher by outreaching, and performance tracking to consistently scale revenue
Affiliate & Influencer Marketing Specialist at Noxlumyn (US Based) (2021-02 – 2023-03)
- Managed affiliate programs for 5 brands (1 sports, 4 SaaS/service-based: Axiofit, Wellness Wag, Leafy DOC, Leafy Mate, Minimal)
- Led end-to-end TikTok Shop strategy, onboarding and scaling creators to drive consistent GMV growth
- Generated $40k+ revenue via TikTok Shop, leveraging a mix of nano, micro, and mid-tier influencers
- Achieved 3.8% increase in conversion rate and reduced CPA by 20% through optimized creator selection and content strategy
- Built and managed affiliate ecosystems across TikTok Shop, CJ, Awin, Impact, GoAffPro, and ShareASale
- Launched high-performing campaigns focused on traffic, lead generation, and revenue, contributing to 25% overall sales growth
- Strengthened client relationships through direct communication, performance reporting, and strategic planning
- Led Influencers campaigns on Shopify Collabs, Upfluence, Aspire, GRIN, Modash etc.
- Onboarded influencers for brand alignment.
- Managed end-to-end process, tracked KPIs.
- Collaborated for strategic alignment.
Affiliate & Influencer Marketing Specialist at RDX Sports (UK Based) (2020-01 – 2021-02)
- Managed end-to-end TikTok Shop campaigns (sourcing to tracking)
- Scaled GMV through high-performing creators & affiliates
- Optimized ROAS, CTR, and conversion rates
- Leveraged TikTok trends for content & sales growth
- Handled TikTok Shop backend (listings, commissions, setup)
- Built and managed affiliate ecosystems across TikTok Shop, CJ, Awin, Impact, GoAffPro, and ShareASale
- Led Influencers campaigns on Shopify Collabs, Upfluence, Aspire, GRIN.
- Onboarded influencers for brand alignment.
- Managed end-to-end process, tracked KPIs.
- Collaborated for strategic alignment.
Social Media Executive at GK Hair, USA (2019-01 – 2020-01)
Mainly managing and directing GK Hair influencer marketing, Affiliate marketing and Email Marketing for US, UAE, EUR, PK, UK, and AU. Overseeing and directing content on all GK Hair social media accounts (Instagram, LinkedIn, TikTok, Pinterest and YouTube concentrated). Creative strategy for digital campaigns on GK Hair's social media around the world. Co-ordinating social media messaging with advertising departments and brand managers across the globe. Managing the social media marketing team and co-ordinating with the PPC team to audit and analyse digital campaign costs and returns. Monitoring and developing reports on competitor activities within the digital space.
Outgoing Social Media
Consultant highly trained in client engagement and content generation. Promoting strong work ethic and outstanding communication skills.
