Maryam Muzaffar

Motivated Digital Marketing student with foundational experience in social media marketing, Meta Ads campaign setup, content strategy, and audience targeting. Hands-on experience gained through self-managed projects and virtual work experiences involving campaign planning, user persona development, consumer research, and digital marketing strategy. Interested in building a career in Performance Marketing with a focus on paid advertising, campaign optimization, and data-driven decision-making.

Digital Marketing Virtual Experience Programme at Heathrow Airport (via Springpod)

• Completed a virtual work experience programme focused on marketing within a global airport brand environment.
• Conducted marketing sector research and produced a structured analysis of career pathways, industry skills, and performance marketing opportunities.
• Developed a consumer persona for a health and nutrition product using demographic, psychographic, and behavioural research frameworks.
• Planned and designed a complete Instagram marketing campaign, including audience analysis, content pillars, campaign objectives, hashtag strategy, and sample content creation.
• Applied marketing concepts including branding, content marketing, SEO, digital advertising, KPIs, and crisis communications.
• Completed leadership and professional development activities focused on goal setting, self-assessment, and career planning.

Digital Marketing Specialist at Independent Project

Meta Ads & Digital Marketing Project (Self-Managed)

• Created and structured advertising campaigns using Meta Ads Manager for a clothing store project.
• Developed promotional content and ad creatives aligned with campaign objectives.
• Conducted audience testing and basic targeting optimization.
• Monitored campaign performance metrics and evaluated advertising effectiveness.
• Gained practical exposure to campaign structure, targeting methods, and ad performance analysis.

Content & Social Media Strategist at Independent Project

Social Media Growth Project – Personal Brand (Health & Nutrition)

• Managed content strategy across Instagram and TikTok platforms.
• Grew audience to 400+ Instagram followers and 600+ TikTok followers within 10 days through targeted content planning.
• Created niche-specific health and nutrition content to improve engagement and visibility.
• Applied trend analysis and audience-focused content strategies.

Bachelor of Science in Diet & Nutritional Sciences – University of Lahore (2027)