Masood Agani
MBA Marketing | BBA Finance
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About
Strategic-thinking MBA (Marketing) graduate with a strong financial foundation and a proven track record in driving B2B revenue growth. Expert in establishing high-value partnerships within the digital publishing sector and translating financial data into actionable marketing strategies. Recognized for leadership potential and expertise in contract negotiation and stakeholder management.
Experience
Project Manager (Promoted from Senior Sales Executive) at Massive Dynamic (2024-03 – 2024-12)
- Strategic Growth: Spearheaded B2B revenue initiatives for digital publishing, consistently exceeding quarterly sales targets via proactive client acquisition.
- Leadership: Orchestrated cross-functional project workflows following rapid promotion, ensuring business-critical publishing goals were met with efficiency.
- Negotiation: Managed the end-to-end lifecycle of high-value B2B contracts, securing partnerships with global publishers and distributors.
- Market Analysis: Identified emerging trends in the eBook industry to optimize portfolio diversification and increase market share.
Content Writer – B2B Communication at ORBIT Advertising Agency (2022-09 – 2022-12)
- Developed professional B2B messaging, including whitepapers and targeted email campaigns to drive corporate trust and growth.
- Collaborated with clients to articulate complex value propositions into digestible marketing content.
Intern – Retail Banking at Sindh Bank (2020-02 – 2020-04)
- Gained hands-on exposure to banking operations, customer service, and financial compliance.
- Assisted in risk management reporting and daily operational auditing processes.
Education
Master of Business Administration (MBA) in Marketing – Institute of Business Management (IoBM), Karachi (2024)
Bachelor of Business Administration (BBA) in Finance – SZABIST, Larkana (2021)
