Mehwishkhalid

Results-driven Field Merchandising Manager with progressive experience at Smollan – Unilever Account. Skilled in team leadership, merchandising operations, sales execution, and KPI management, with strong expertise in customer engagement, brand knowledge, and achieving business targets. Proven ability to lead teams and deliver results in fast-paced environments.

Field Merchandising Manager at Smollan - Unilever Account (2025 – Present)

• Managed field merchandising operations and ensured effective execution of Unilever brands across assigned outlets.
• Supervised and guided field merchandising teams to achieve assigned KPIs and business targets.
• Ensured product availability, shelf visibility, planogram compliance, and proper product placement.
• Conducted regular market visits to monitor merchandising standards, competitor activities, and outlet execution.
• Coordinated with distributors, retailers, and field teams to resolve operational and market-related issues.
• Monitored team performance, attendance, coverage, and daily field activities.

Hair Care Specialist at Smollan - Unilever Account (2022 – 2024)

• Maintained strong product and brand knowledge to effectively communicate product benefits.
• Supported sales by understanding customer needs and recommending suitable products.
• Achieved assigned sales targets and maintained positive customer relationships.
• Provided customer feedback and market insights to the team.

Laundry Specialist at Smollan - Unilever Account (2021)

• Promoted Unilever Laundry & Detergent brands through customer engagement and product demonstrations.
• Built strong product knowledge and effectively communicated product features and benefits.
• Assisted customers in selecting suitable products based on their needs.

Bachelor of Business Administration (BBA) in Finance – Leads University Lahore (2025)