Entrepreneur of an online baking business at MSA's BAKE AWAYENTREPRENEURSHIP (2014-01 – 2015-12)
Managed end-to-end online bakery operations at MSA's BAKE AWAYENTREPRENEURSHIP, driving sales growth through strategic digital marketing, product innovation, and customer engagement.
- Developed and executed online marketing strategies to increase brand visibility and attract a consistent customer base.
- Managed inventory and supply chain logistics to ensure timely product availability while minimizing waste and storage costs.
- Ensured compliance with food safety regulations and maintained quality control protocols to deliver safe and high-standard baked goods.
- Collaborated with delivery partners to optimize order fulfillment processes, enhancing customer satisfaction and reliability.
- Analyzed customer feedback to refine recipes and product offerings, improving customer retention and engagement.
Territory executive at Pakistan tobacco company (2017-05 – 2019-08)
Managed and expanded the sales territory by executing targeted marketing strategies, optimizing distributor relationships, and achieving consistent revenue growth for Pakistan Tobacco Company.
- Directed territory sales initiatives to increase market penetration and improve client engagement outcomes.
- Coordinated cross-functional teams to ensure timely delivery and consistent quality across all customer projects.
- Optimized route planning and resource allocation to enhance operational efficiency and reduce service delays.
- Established strong relationships with key clients to improve customer satisfaction and foster long-term loyalty.
- Implemented compliance protocols to maintain safety standards and mitigate potential risks in field operations.
Key accounts executive at Pakistan tobacco company (2019-08 – 2021-11)
Managed and expanded key retail and distributor accounts for Pakistan Tobacco Company, driving sales growth and ensuring compliance with regulatory standards to maximize market share and profitability.
- Cultivated strong client relationships to enhance customer satisfaction and secure long-term account retention.
- Coordinated cross-functional teams to ensure timely delivery of products, improving supply chain reliability and customer trust.
- Analyzed market trends and customer feedback to identify growth opportunities and optimize account strategies.
- Monitored contract compliance and negotiated terms to maintain alignment with company policies and client expectations.
- Streamlined communication channels between stakeholders to accelerate issue resolution and improve service responsiveness.
Area sales manager- Nestle professionals at Nestle Pakistan (2021-08 – 2021-11)
Led regional sales strategies and execution for Nestle Professionals, achieving consistent revenue growth and expanding market share through targeted client engagement and operational excellence.
- Directed sales strategies to expand market presence and increase customer acquisition within assigned territories.
- Coordinated cross-functional teams to ensure timely product delivery and maintain high service standards.
- Implemented customer relationship initiatives that improved client satisfaction and loyalty.
- Optimized sales operations to enhance team productivity and achieve revenue targets efficiently.
- Established compliance protocols to uphold quality and safety standards across all sales activities.
E commerce manager at Smollan Pakistan (2022-06 – 2022-12)
Led the development and execution of e-commerce strategies at Smollan Pakistan, optimizing online sales channels and increasing revenue by leveraging data-driven marketing and operational efficiencies.
- Directed cross-functional teams to optimize online product assortment, improving customer engagement and driving revenue growth.
- Established and maintained efficient order fulfillment processes to enhance delivery speed and reduce operational costs.
- Coordinated marketing campaigns aligned with sales strategies to increase brand visibility and boost customer acquisition.
- Implemented data-driven inventory management practices to ensure stock accuracy and minimize out-of-stock incidents.
- Orchestrated website user experience enhancements that elevated customer satisfaction and improved conversion rates.
Marketing intern at Foodpanda Pakistan (2015-12 – 2016-01)
- Created targeted social media content to increase audience engagement and boost brand visibility across digital platforms.
- Analyzed campaign performance data to improve marketing strategies and ensure alignment with customer preferences.
- Coordinated with design teams to produce promotional materials that enhanced consistency and visual appeal of brand messaging.
- Monitored competitor activities to identify market trends and support strategic adjustments in marketing initiatives.
- Assisted in organizing virtual events, enhancing customer interaction and strengthening brand loyalty through direct engagement.
