Moeed Rizwan Farooq
Lead WordPress Developer | Shopify & Elementor Specialist
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About
Lead WordPress Developer with 5+ years of experience designing, customizing, and scaling high-performing WordPress and Shopify websites for international clients. Specialist in theme customization, plugin development and customization, Elementor page building, custom templating, and REST API integrations, turning business requirements into fast, SEO-friendly, pixel-perfect websites, from custom theme builds to headless WordPress architectures. Proven leader with experience directing cross-functional development teams, setting technical direction, and mentoring developers and instructors, alongside training beginners and teams on WordPress and modern web workflows.
Experience
Lead Developer at Octet Solutions & Institute (2025-09 – Present)
- Lead WordPress & Shopify developer and instructor, focused on theme customization, plugin customization, and Elementor-based page building for client and training projects.
- Build and maintain custom WordPress themes and templates, integrating REST APIs for dynamic, data-driven functionality.
- Directed a cross-functional team building scalable WordPress/Shopify solutions, cutting system downtime by 30% and improving site performance by 25%.
- Lead and mentor a team of developers, assigning tasks, setting code-quality standards, and reviewing work to keep projects on schedule.
Lead Developer at The Vertex Technologies (2023-03 – 2026-04)
- Defined technical direction for WordPress and Shopify projects, leading development teams on custom theme builds, plugin customization, and Elementor page design.
- Owned site architecture, template structure, code quality, and security standards across client WordPress builds.
- Delivered custom REST API integrations and headless WordPress solutions, driving a 30% increase in system efficiency.
- Managed and grew the development team, delegating ownership of client projects and guiding junior developers through code reviews and 1:1 mentoring.
Sr Django Instructor at Azad Chaiwala Institute (2021-07 – 2024-12)
- Trained students on backend fundamentals and REST API design, complementing hands-on WordPress and templating practice.
Freelance WordPress & Web Developer at Fiverr (2021-02 – 2023-02)
- Delivered custom WordPress theme customizations, plugin customizations, and Elementor page builds for international clients.
- Built and customized Shopify stores end-to-end, from templating to checkout configuration and REST API integrations.
Front End / WordPress Developer at Solution Geeks (2016-08 – 2018-08)
- Built HTML/CSS front ends and WordPress templates, laying the groundwork for later theme and plugin customization work.
Social Media Manager at University of South Asia Lahore (Present)
- Manage web presence and content workflows, coordinating with development for WordPress-based updates.

