Mudasar Javaid

Results driven Digital Marketing Manager with 3+ years of experience planning and executing paid advertising campaigns across Google Ads, Meta, LinkedIn, TikTok, and Pinterest. Skilled in end to end campaign management, from strategy and creative direction to audience targeting, budget optimisation, GA4 tracking, and performance reporting. Proven ability to generate qualified leads and deliver measurable ROI across fitness, real estate, and furniture industries.

Digital Marketing Manager at Vostro World (Present)

• Planning and executing paid campaigns across Google Ads, Meta, and TikTok for lead generation and brand growth.
• Managing Google Ads accounts end to end, Search, Display, and Performance Max campaigns, with keyword strategy and bid optimisation.
• Developing full funnel strategies including creative direction, audience segmentation, and budget allocation.
• Managing multiple simultaneous campaigns with continuous A/B testing and performance optimisation.
• Using GA4 to track conversions and user behaviour, translating data insights into campaign improvements.
• Overseeing CRM pipeline and coordinating with the sales team to maximise lead to conversion rates.
• Delivering regular performance reports with data driven insights to improve overall marketing ROI.

Digital Marketing Consultant at QuipSol (Present)

• Consulting on paid media strategy, ad account structure, and campaign optimisation for international clients.
• Setting up and managing Google Ads campaigns alongside Meta campaigns for furniture and lifestyle brands, driving strong engagement and conversions.
• Conducting B2B LinkedIn outreach and email marketing targeting USA based business clients.
• Providing monthly performance analysis and strategic recommendations to improve marketing outcomes.

Performance Marketing Associate at CreatiVibes (2024)

• Planned and executed multi channel paid campaigns across Meta and Google Ads platforms.
• Built Meta Pixel retargeting funnels to re engage warm audiences and drive conversions.
• Monitored campaign KPIs and adjusted targeting, bids, and creatives to maintain benchmarks.

Junior Social Media Manager at TechnerdNYCpk (2023)

• Managed paid and organic social media campaigns to grow brand visibility and engagement.
• Set up Meta Pixel tracking, retargeting audiences, and optimised business pages.
• Developed content strategies and ad creatives aligned with brand goals and marketing objectives.

Bachelor's of Business Marketing in Marketing – University of Wah (2020)

Intermediate in Science – Scholar Science College, Wah Cantt (2015)

Matriculation – Rise And Shine School, Wah Cantt (2011)