Mudassar Ali

End-to-end Digital Marketing Manager and Team Lead with 5+ years of experience building and executing integrated marketing programs across SEO, Google Ads, Meta Ads, LinkedIn Ads, social media, content, email marketing, analytics, and e-commerce. Proven record of scaling website traffic to 50,000+ monthly visitors in two months, growing organic traffic to 5,000+ monthly visitors, managing PKR 90,000 daily ad budgets, and maintaining ROAS above 6. Skilled at leading cross-functional teams, translating business goals into measurable campaigns, and using performance data to improve visibility, lead generation, and revenue.

Digital Marketing Manager & Team Lead at Search O Pal (2025-01 – Present)

• Own the end-to-end digital marketing strategy for an AI-powered job portal and recruitment platform, covering SEO, paid acquisition, social media, content, email marketing, and analytics.
• Grew website traffic to 5,000+ organic monthly visitors through keyword research, technical and on-page SEO, content planning, internal linking, and Google Business Profile optimization.
• Plan, launch, and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns to generate B2B leads for recruitment services, employer solutions, events, and brand growth.
• Lead and coordinate content research, copywriting, video scriptwriting, graphic design, and video production teams to deliver campaigns on brief, on time, and to quality standards.
• Develop social media strategies and content calendars for Facebook, Instagram, LinkedIn, Pinterest, TikTok, and WhatsApp, aligning messaging with business and audience goals.
• Plan and manage email marketing campaigns for lead nurturing, client acquisition, event promotion, and audience communication using Mailchimp and Brevo.
• Track campaign and website performance using analytics and reporting dashboards, monitoring KPIs such as CPL, CTR, CPC, conversions, ROAS, organic traffic, and engagement.

Digital Marketer & TikTok Shop Specialist at EcomGleam (2024-01 – 2025-01)

• Managed digital marketing for multiple private-label e-commerce projects, including paid social advertising, PPC campaigns, content strategy, and product promotion.
• Created marketing plans and channel-specific content strategies based on client objectives, customer segments, product positioning, and sales priorities.
• Managed TikTok Shop operations, affiliate marketing, shop advertising, promotional content, and campaign coordination to support product visibility and sales.
• Developed and optimized advertising solutions across digital channels while reviewing performance data to improve reach, engagement, and conversion opportunities.

Senior Marketer at Meerzah (2023-01 – 2024-01)

• Managed Facebook and Instagram advertising campaigns with daily budgets of up to PKR 90,000 for a recognized jewelry brand.
• Maintained a consistent ROAS above 6 through campaign planning, audience targeting, creative testing, budget management, and ongoing optimization.
• Oversaw digital advertising for a product catalog of more than 1,000 jewelry items, coordinating campaigns across product categories and customer segments.
• Reviewed campaign performance and adjusted targeting, creatives, placements, and budget allocation to support efficient sales growth.

Freelance Digital Marketing Specialist at Upwork & Fiverr (2021-01 – Present)

• Managed Google Ads campaigns for e-commerce clients, including account setup, campaign structure, keyword targeting, ad creation, and optimization.
• Set up and secured approval for Google Merchant Center accounts, supporting product feed readiness and shopping campaign preparation.
• Provided digital marketing consulting, campaign setup, performance optimization, and practical growth recommendations for freelance clients.

BSc in Electrical Engineering – GCUF Sahiwal (2017-01 – 2021-01)

DAE in Electronics – GCT Burewala (2014-01 – 2017-01)