Muhammad Abdullah

Dynamic and results-driven professional with over 4 years of combined experience in Digital Marketing, Customer Service, and Mall Operations. Skilled in managing online campaigns, improving customer engagement, and ensuring seamless operational efficiency. Adept at digital strategy, communication, and brand management with a proven ability to build strong client relationships and optimize marketing performance.

Digital Marketing Associate at Royal Q Company (2022-01 – Present)

Designed and implemented marketing campaigns across Google and Meta platforms with focus on audience reach, engagement, and performance optimization.

• Designed and implemented marketing campaigns across Google and Meta platforms
• Increased audience reach and engagement through data-driven optimization
• Managed content calendars, landing pages, and performance tracking (ROI, CTR, conversions)
• Supported recruitment and HR marketing initiatives by managing online postings and branding

Sales & Customer Service Executive at Centaurus Mall (Zellbury & Breakout) (2021-01 – 2023-12)

Delivered exceptional in-store service, resolved customer concerns, and promoted products while ensuring visual merchandising and operational compliance.

• Delivered exceptional in-store service, resolving customer concerns and promoting products
• Ensured visual merchandising and operational compliance with mall management
• Supported brand promotions and events within mall premises

Marketing Executive at Forever Living Products (2020-01 – 2022-12)

Managed social media profiles, created marketing materials, and executed digital campaigns to improve customer engagement and retention.

• Managed social media profiles and created marketing materials using Canva
• Executed digital campaigns improving customer engagement and retention
• Conducted outreach and feedback collection to strengthen client satisfaction

Data Entry & Administrative Support at Freelance (2019-01 – 2021-12)

Delivered high-accuracy data entry and record management for online clients with confidentiality and efficiency.

• Delivered high-accuracy data entry and record management for online clients
• Supported content updates and document organization with confidentiality and efficiency

BS in Software Engineering – HITEC University

Intermediate in Computer Science (ICS) – Army Public School & College EME NUST

Matriculation – Bahria Foundation School & College