Muhammad Ahmad

Results-driven E-Commerce Entrepreneur, Performance Marketer, and WordPress Developer with a strong technical foundation in Industrial Engineering Technology. Proven track record in managing end-to-end Shopify store operations, local and international product sourcing, and executing high-converting Meta and TikTok ad campaigns. Highly skilled in direct-response marketing and no-code page builders (Shopify/WordPress/Elementor) to build optimized, high-performance landing pages that drive retail conversions.

Founder & E-Commerce Operator - The Choice Mart - Lahore, Pakistan

(2026-05)

• Store Management: Launched and successfully operate an independent Shopify general niche store, directing layout design, navigation, and user-experience optimization.
• Product Sourcing & Strategy: Source profitable white-label products locally and handle end-to-end logistics, inventory control, and consumer fulfillment.
• Data & Analytics: Handled full technical integration of Meta and TikTok conversion tracking pixels to capture accurate data and scale retargeting audience pools.
• Campaign Execution: Script, test, and deploy targeted video and image ad creatives, closely monitoring CTR, ROAS, and conversion metrics to maintain maximum profitability.

Social Media Manager - Gillani Developers - Lahore, Pakistan

(2025-01)

• Planned and executed real estate marketing campaigns across Meta platforms to generate high-quality leads.
• Managed and optimized Meta Ads, strictly focusing on precise audience targeting, detailed custom metrics, and overall performance improvement.
• Monitored campaign results on a daily basis and continuously adjusted bidding and budget strategy to improve consumer engagement and conversions.
• Coordinated high-converting ad placements, visual assets, and backend campaign setups to sustain consistent monthly performance.

Performance Marketer & WordPress Developer - The Xpert Solution - Lahore, Pakistan

(2024-05)

• Assisted the marketing team in setting up, structuring, and monitoring direct-response Meta ad campaigns.
• Conducted initial audience research, visual asset mapping, and basic performance analysis to optimize overall return on ad spend (ROAS).
• Designed and deployed functional, fully responsive WordPress web pages using advanced Elementor layout practices and plugin custom integrations.

BSc - Industrial Engineering Technology - Hamdard University (2024)

FSc - Pre-Engineering - Govt. College of Science Lahore (2018 - 2020)

Matriculation - Computer Science - Iqra School Lahore (2018)