Area Business Manager (ABM) - Gulf Oil Lubricants (GLAKB) - Quetta
(2026-02 - 2026-05)
Leading overall business operations across Quetta market and Pashtoon belt, ensuring sales growth and market penetration.
- Managing and conducting daily market visits to retail outlets and customers for relationship building, sales monitoring, and recovery follow-ups.
- Ensuring effective check & balance on sales performance, stock movement, and outstanding recoveries from customers.
- Driving the team to achieve monthly sales and recovery targets through consistent follow-ups and strategic planning.
- Conducting daily team meetings to assign targets, review performance, and track daily achievements vs. set KPIs.
- Monitoring team productivity by sharing daily and monthly achievement percentages and guiding them on gap closures.
- Allocating monthly sales targets to team members and ensuring alignment with company objectives.
- Leading operations across multiple towns including Chaman, Pishin, Khanozai, Killa Saifullah, Muslim Bagh, Zhob, Loralai, Dukki, and Sanjavi.
- Conducting joint field visits with TSOs on a monthly basis to evaluate performance, strengthen market presence, and resolve field challenges.
- Actively engaging with customers for recovery management, ensuring timely payments and direct deposits into company accounts.
- Monitoring customer-wise sales performance in terms of litre targets and ensuring consistent growth.
- Creating awareness among customers regarding ongoing trade schemes and promotions to boost sales.
- Successfully achieved ~115% recovery target in April (PKR 4.6M vs. 4.0M target), demonstrating strong financial control.
- Exceeded sales targets despite challenging market conditions, achieving ~4,200 litres vs. 4,000 litres target
Flay Jinnah Event organiser - 9Mark Communications - Quetta
(2026-01 - 2026-01)
Organize a successful event for Fly Jinnah at Serena Hotel, Quetta, inside the historic Killa Saifullah Hall.
- Booking and securing the hotel venue
- Designing and executing branding efforts across the venue
- Hanging bunting and creating custom backdrops
- Providing professional videography and photography services with dedicated cameramen
- Setting up a photo booth for guest engagement
- Providing roll-up standees for promotion
- Arranging a welcome table staffed by brand ambassadors to greet attendees and collect details
- Organizing a delightful dinner event with gifting for top performers, including mobile phones, juicer blenders, and bikes.
Sultan Golden Guinness World Record Event Organizer - 9Mark Communications, Quetta - DHA Quetta
(2025-12 - 2025-12)
Organize the Sultan Golden event, which set a Guinness World Record on December 13, 2025 in DHA Quetta, broadcast live on Geo Super. Juggan Kazmi hosted the event, while Fahad Saeed performed live. As the lead vendor in Quetta, oversaw all key operations.
- Sourcing and coordinating event logistics
- Managing audience control with dedicated sponsors
- Designing and placing large flags on streetlight poles
- Coordinating carpentry and seating arrangements
- Organizing a food court setup
- Leading branding efforts for Sultan Golden vehicles
Territory Sales Officer (TSO) - Kisan Cooking Oil - Quetta
(2023-08 - 2025-01)
- Maintained responsibility for generating daily and weekly stock reports.
- Spearheaded the order generation process for distribution purposes.
- Provided the team with monthly, weekly, and daily targets, outlining goals and strategies for achieving them.
- Conducted daily market visits to establish connections with new parties.
- Ensured daily checks of distribution stock for accuracy and completeness.
- Actively participated in weekly town visits to generate orders from both new and existing parties.
- Facilitated payments from distributors to the company's accounts.
- Regularly assessed stock availability in the market.
- Conducted daily team and Regional Sales Manager (RSM) meetings to discuss market conditions.
- Addressed market issues and promotions during discussions.
- Set and monitored targets for GT (General Trade) shops and wholesalers.
- Recognized and rewarded the team and shopkeepers with monthly and quarterly incentives for achieving targets.
Key Account Manager - Colgate Palmolive - Quetta
(2023-04 - 2023-07)
- Conducted visits to LMTs to facilitate orders and ensure optimal inventory levels.
- Maintained an efficient system for handling urgent orders, ensuring timely payments, and depositing funds into company and distribution accounts.
- Provided step-by-step guidance to the team to enhance overall performance.
- Ensured availability of stock to meet demand and achieve sales targets and goals.
- Spearheaded the creation of orders for Imtiaz Mega Store and ensured timely delivery to the store.
- Held accountability for investigating, resolving, and reporting all customer-related complaints, contributing to enhanced customer satisfaction.
Admin Manager - Ayesha Fabric Industry - Lahore
(2022-03 - 2023-03)
Responsible for the day-to-day operations of the office, including human resources, accounting, and facilities management.
- Recruit and train new employees identify the skills and experience that we need.
- Screening candidates and conducting interviews provide new employees with training on company policies and procedures as well as on the specific tasks that they will be responsible for.
- Responsible for managing the factory's finances track all of income and expenses.
- Preparing monthly reports for the management team.
- Worked with the production team to develop budgets and to ensure that we are staying on track financially.
- Oversee the factory's facilities management. This includes maintaining the factory's equipment, ensuring that the factory is clean and safe, and ordering supplies.
- Worked with the production team to resolve any issues that may arise with the factory's equipment or facilities.
Field Activation Manager - Unilever; SMOLLAN PAKISTAN FIELD SERVICES - Karachi, Quetta, Hyderabad
(2018-05 - 2022-01)
- Plan and implement region-wise promotional strategies to support new product & corporate campaigns.
- Plan and execute promotional activities in several modern trade channels.
- Responsible of Team performance, create report and present to Regional Team Leader and Business Unit Manager.
- Recommends and revise the Team deployments, that effectively reach and connect target consumers to achieve higher conversions.
- Provides input to the development of shopper insights to support category growth platforms. Responsible for investigation, resolution and reporting of all customer related complaints.
- Introduced and worked on a social media platform in Brand Ambassador program for speedy market visibility to client.
- Vendor Management: identification of best material providers in local market, evaluate and negotiate on better cost for client.
Supervisor (National Masala Recipes) - Brand Live Communications - Quetta
(2017-03 - 2018-04)
Thrive in matrix environments and influence and coordinate with different stakeholders. Sharing market insights and proposing potential trade channels to target for advertising.
- Analyze KPIs consistently to meet the expectations and adhere the compliance.
- Work closely with client and distributors to plan product visibility in the market.
Area Controller - Nestle Pvt Ltd, Helium Communications - Quetta
(2016-11 - 2017-03)
As the Area Controller, lead a dedicated team who work tirelessly to bring Nestle Milk Pack cream to the doors of customers. Through door-to-door testing and feedback gathering, ensure that product meets the highest standards of quality. Leading 22 Female brand ambassador team in driftnet areas of city.
Area Controller - Philips moris; Helium Communications - Balochistan
(2014-02 - 2016-09)
Work closely with client and distributors to plan product visibility in the market. Review daily reports of merchandisers and brand ambassador identify the gaps in the performance to improve the services. Thrive in matrix environments and influence and coordinate with different stakeholders.
Sharing market insights and proposing potential trade channels to target for advertising. Sharing daily brand ambassador CC and ECC reports to project manger. Responsible for investigation, resolution and reporting.
Senior Supervisor - Zong Telecom; Bulles Eye Communication - Quetta
(2013-01 - 2014-01)
Hiring team for sealing SIM's in different areas. Leading team as senior supervisor. Sharing daily reports of sales. Hired vans for branding.
