Senior Marketing Consultant - Pink Ribbon Pakistan
(2022-11)
- Leading full-scale marketing, branding, and fundraising strategies for Pink Ribbon Pakistan, driving nationwide awareness and donor engagement for breast cancer prevention.
- Designed and executed multi-channel awareness and fundraising campaigns (digital, ATL, and BTL), positioning Pink Ribbon as Pakistan's leading cancer awareness movement.
- Played a key role in the successful launch of the Pink Ribbon Hospital, overseeing brand positioning, donor activation, and communication outreach.
- Developed national fundraising frameworks including CSR programs, student ambassador, and volunteer networks.
- Represented the organization in national and international donor forums, summits, and media engagements to advocate for women's health.
- Strengthened partnerships with corporate, educational, and philanthropic sectors for sustainable operational funding.
- Executed international fundraising campaign for the Pakistan Children's Heart Foundation (PCHF), mobilizing donors from the UK, USA, and GCC.
Marketing Consultant - Worktech
(2019-12 - 2022-10)
- Planned and implemented marketing strategy for corporate clients and tech-based services.
- Managed relationships with key B2B clients, ensuring alignment of brand and growth objectives.
- Introduced content marketing and lead-generation pipelines improving visibility and engagement.
Product Development Manager (HOD) - Shaukat Khanum Memorial Hospital
(2019-03 - 2019-10)
- Directed community engagement programs including Tiger's Club and Student Ambassador initiatives.
- Managed university and corporate volunteer fundraising networks.
- Oversaw execution of national Zakat Campaigns increasing hospital donations and outreach.
Manager Events - Pakistan Kidney and Liver Institute (PKLI)
(2017-11 - 2019-02)
- Planned and executed fundraising events, donor programs, and community awareness drives.
- Developed sponsorship models with corporations and philanthropists to sustain key hospital programs.
Head, Department of Participant Affairs - University of Management & Technology
(2016-04 - 2017-05)
- Led the Department of Student Affairs ensuring smooth operations and quality service delivery.
- Directed leadership and engagement programs, student clubs, and safety compliance initiatives.
- Managed departmental budgeting, planning, and university-wide student development policies.
Assistant Sales Manager - Pearl Continental Hotel, Lahore
(2015-04 - 2016-03)
- Built and maintained strong client relationships driving revenue and customer retention.
- Identified new business opportunities and supported strategic sales initiatives.
Assistant Reservations Manager - Sofitel The Palm Resort & Spa (Pre-Opening), Dubai
(2013-04 - 2014-12)
- Managed pre-opening reservation systems and rate structures.
- Coordinated with sales and operations to ensure service consistency and guest satisfaction.
Senior Reservations Executive - The Westin Mina Seyahi Beach Resort & Marina, Dubai
(2011-12 - 2013-02)
- Oversaw key corporate account relationships for complex properties.
- Conducted market analysis and performance reporting to enhance booking performance.
Reservations Agent - Novotel London St. Pancras, London, UK
(2010-07 - 2011-11)
- Delivered top-tier guest service while managing room reservations and travel agent coordination.
- Supported revenue management strategies to optimize occupancy and yield.
