Muhammad Atiq

Results-driven SEO & Growth Lead with 6+ years of experience across SaaS, E-Commerce, Publishing, and Finance verticals. Specialized in AI Search Optimization including AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and LLM Optimization ensuring brand visibility across traditional and AI-powered search platforms. Proven track record of leading cross-functional teams, executing full-funnel SEO strategies (On-Page, Off-Page, Technical), managing Meta Ads campaigns, and driving measurable organic growth.

Experienced with Google Analytics 4, Looker Studio, Google Search Console, and Meta Ads Manager.

Team Lead – Digital Marketing - Weblynx Agency - Remote

(2024-05)

Lead a cross-functional team of developers and designers to execute end-to-end digital marketing strategies across two brands (weblynx.us - SaaS/Agency and soundlabz.net - E-Commerce). Spearheaded SEO audits and technical optimizations to improve Core Web Vitals, site health, crawl budget, and indexing.

• Executed keyword research, optimized title tags, meta descriptions, H1–H3 headings, LSI keywords, alt text, URL structures, internal/external linking, canonical tags, and page speed.
• Managed link-building campaigns: guest posting, broken link building, directory submissions, brand mentions, Quora answers, Reddit participation, local reviews, and Digital PR.
• Handled Robots.txt, XML sitemaps, crawl error resolution, index coverage, Noindex tags, Core Web Vitals, mobile-friendliness, HTTPS/SSL, mixed content, 301/302 redirects, redirect chain fixes, and 404 resolutions.
• Planned and executed Meta Ads (Facebook & Instagram) lead generation campaigns for Soundlabz, focusing on high-quality lead acquisition and CPL optimization.
• Managed social media pages for both brands; collaborated with designers to produce on-brand creatives.
• Developed monthly performance reports using GA4 and Looker Studio to deliver data-driven insights to stakeholders.

Search Engine Optimization Trainer - All Pakistan Memon Federation (I.T. Committee) - On-site

(2024-02 - 2024-06)

• Delivered hands-on SEO training sessions covering On-Page SEO, keyword research, content optimization, and search engine fundamentals.
• Developed training materials and practical exercises to build foundational and intermediate SEO skills in participants.
• Guided trainees on real-world application of SEO tools including Google Search Console and keyword research platforms.

Senior Digital Marketer - Intersys Ltd - On-site

(2023-02 - 2024-04)

Brand: fastestvpn.com (VPN SaaS Product). Implemented advanced SEO strategies that delivered a significant increase in organic traffic and keyword rankings for the FastestVPN platform. Executed full-funnel marketing campaigns across Search, Social, and Display channels. Collaborated with content teams to develop SEO-friendly content clusters that improved domain authority. Optimized conversion rates (CRO) by analyzing user behavior and heatmaps to improve landing page performance.

• Optimized title tags, meta descriptions, headings, content quality, LSI keywords, alt text, page speed, internal/external linking, URL structures, and canonical tags.
• Executed guest posting, broken link building, directory submissions, brand mentions, social signals, Quora answers, Reddit participation, local reviews, and Digital PR campaigns.
• Resolved Robots.txt, sitemap, crawl errors, index coverage, Noindex, Core Web Vitals, mobile-friendliness, HTTPS/SSL, mixed content, redirects, and 404 issues via Google Search Console.

Search Engine Optimization Specialist - Techigator - On-site

(2022-11 - 2023-01)

Brand: boostyourserp.com (SaaS – SEO Services Platform). Specialized in off-page SEO strategies to enhance search engine rankings and online visibility for a SaaS SEO services brand. Managed comprehensive off-page campaigns including forum marketing, community engagement, high-quality guest post placements, article submissions, Web 2.0 property optimization, and strategic outreach/relationship-building with industry partners.

Delivered measurable improvements in domain authority, organic traffic, and search visibility for multiple SaaS clients through targeted link-building and Digital PR initiatives.

Senior Digital Marketer - Tech Horizontal - On-site

(2021-10 - 2022-10)

Brand: ghostwritingproficiency.com (Ghost Writing & E-Book Services) | Client author/mental health professional websites. Developed and executed SEO and digital marketing strategies to enhance online presence for the ghost writing services brand and individual client book author websites.

• Conducted keyword research and provided detailed content briefs to the content team for SEO-optimized service pages and blog articles.
• Optimized meta titles, descriptions, URL structures, and image alt text across the main site and multiple client websites.
• Worked on client author websites for mental health professionals goal was increasing book sales and connecting authors with their target audience through improved organic visibility.
• Built domain authority through forums, blog comments, article submissions, guest posting, and Web 2.0 link building.
• Managed social media pages leveraging hashtag strategies to organically rank posts and increase content reach.
• Collaborated with graphic designers to produce on-brand social media creatives aligned with campaign objectives.

Digital Marketer - Expert's Communication - On-site

(2020-05 - 2021-09)

Brand: businessleadsworld.com (Business Finance & Leads Platform for New Business Owners).

• Performed on-page SEO including keyword research, meta title/description optimization, URL structuring, and image optimization to improve rankings and user experience.
• Implemented off-page SEO through forums, blog comments, article submissions, guest posting, and Web 2.0 link building to grow domain authority and organic traffic.
• Managed brand social media pages using hashtag strategies to increase organic post visibility and audience engagement.

Search Engine Optimization Executive - CatchWorld International - On-site

(2018-07 - 2020-04)

Niche: Business Finance / Funding Platform for New Business Owners.

• Specialized in on-page SEO including crafting and optimizing meta titles and descriptions to improve search rankings.
• Executed off-page SEO strategies: high-quality link building, outreach campaigns, directory submissions, and Web 2.0 properties to strengthen domain authority.
• Analyzed competitor backlink profiles and link-building strategies to identify and replicate high-authority opportunities.
• Contributed to sustained organic traffic growth through consistent outreach and strategic link acquisition.

Search Engine Optimization Intern - MAA Group And Marketing - On-site

(2018-01 - 2018-06)

• Mastered off-page SEO strategies including high-quality backlink building, outreach campaigns, and social media link strategies.
• Analyzed competitors' backlink profiles and developed strategies to boost organic traffic.
• Built a strong foundational understanding of search engine algorithms and technical SEO principles.

Bachelor of Science - Computer Science - Iqra University, Karachi (2017 - 2021)

Intermediate - Pre-Engineering - Govt. Degree Science College (2015 - 2016)