Muhammad Basit

Revenue-focused SEO Specialist with 4+ years of experience turning organic search into a measurable growth channel for service-based businesses.

Known for taking full ownership of SEO outcomes: from leading website redesigns and building local SEO strategies from the ground up, to writing and publishing content personally and diagnosing the technical issues that quietly cost businesses rankings. Combines strategic thinking with hands-on execution to move keywords from page two to page one, and to make sure every ranking translates into visibility that drives leads.

SEO Specialist at Stallyons (2026-01 – Present)

• Led a full website redesign and conducted keyword research across all service lines to rebuild the site's SEO foundation for scalable organic growth.
• Architected a local SEO strategy that segmented core services into dedicated, location-based landing pages, modeled on direct competitive analysis of a leading industry site's city/service structure.
• Owned content execution end-to-end: personally wrote and published every local landing page, driving multiple service page variations to top rankings in both traditional search and AI-generated search results.
• Diagnosed a keyword cannibalization issue on a high-traffic page using Google Search Console data, resolved it, and restored accurate ranking distribution across target keywords.
• Directed SEO strategy for a client's product category page, resolving indexing and crawl errors sitewide and driving the category to top rankings.
• Monitored analytics and Search Console performance continuously, translating data into revenue-focused SEO decisions rather than vanity metrics.

SEO Specialist at Plegma Marketing (2024-11 – 2025-12)

• Developed and implemented SEO strategies that improved keyword rankings and organic traffic across client portfolios.
• Ran regular technical SEO audits, resolving crawl, site speed, and indexing issues before they impacted rankings.
• Optimized website content, metadata, and internal linking structure to strengthen search visibility.
• Built high-quality backlinks to grow domain authority and SERP performance.
• Tracked and reported performance using Google Analytics, Search Console, and Ahrefs.
• Drove local SEO and Google Business Profile optimization to grow local search presence for clients.

SEO Specialist at Fission Fox (2023-08 – 2024-10)

• Planned and executed SEO campaigns that increased organic traffic and improved keyword rankings for clients.
• Conducted comprehensive technical SEO audits, resolving on-site issues affecting crawlability and performance.
• Optimized content to align with search intent and evolving algorithm updates.
• Collaborated with developers and content creators to implement SEO best practices sitewide.
• Improved client website visibility, contributing directly to sustainable, revenue-focused business growth.

SEO Executive at TechAlia Consultancy (2021-12 – 2023-07)

• Improved organic search traffic through targeted on-page and off-page SEO strategies.
• Conducted in-depth keyword research and competitive analysis to strengthen content performance.
• Ran technical SEO audits to boost site speed, crawlability, and indexability.
• Built high-quality backlinks through outreach and link-building campaigns, increasing domain authority.
• Monitored performance using Google Analytics, Search Console, and SEMrush, optimizing metadata and internal linking to support SERP visibility.

Bachelor's in Sales and Marketing – Virtual University of Pakistan (2024-02)

Diploma in Software Engineering – APTECH Education System (2018-02 – 2021-02)