Muhammad Daniyal

I'm a full-time SEO specialist with 8+ years of experience. I've helped businesses improve their organic search rankings and online visibility through keyword research, on-page optimization, link building, and content marketing. I've successfully increased targeted traffic, leads, and conversions for clients, driving revenue growth. I stay current on the latest SEO trends and use industry-leading tools to track performance and deliver customized strategies tailored to each client's unique goals.

SEO Specialist at Repstack (2025-01 – Present)

• Managed SEO for 10+ clients across multiple industries
• Executed On-Page, Off-Page, Technical, and Local SEO strategies
• Performed SEO audits and implemented improvements
• Conducted keyword research and optimized content
• Led link-building and outreach campaigns
• Monitored rankings, traffic, and client KPIs
• Used tools like Ahrefs, SEMrush, and GSC for analysis
• Collaborated with dev/design teams for technical fixes
• Managed team tasks and ensured timely delivery
• Handled backlink audits and penalty recovery

SEO Specialist at RevvLab (2023-01 – 2025-12)

• Managing internal or external properties of the company
• Manage content marketing team including, web content, guest post, and blogs
• Manage projects using JIRA project management softwares
• Creating complete SEO strategies for websites including On-Page, OFF-Page, Local SEO & Technical SEO
• Outreach for guest post, niche edits and Haro link building
• Manage foundation/pillow links strategies
• Competitor analysis using SEMrush and Ahref
• Remove inadequate backlinks/ penalty prevention

Digital Marketing Manager at SDKare (2023-01 – 2023-12)

• Managed end-to-end digital marketing including SEO (On-Page, Off-Page, Technical, Local)
• Executed email marketing campaigns for lead generation and retention
• Handled content marketing including blogs, landing pages, and web copy
• Managed social media marketing and audience engagement
• Monitored website traffic, rankings, and conversions
• Conducted keyword research and competitor analysis
• Implemented conversion rate optimization strategies
• Collaborated with design and development teams to improve performance

Digital Marketer (SEO & SMO) at Mobio (2023-01 – 2023-12)

• Creating reports for their business expansion and growth
• Finding drivers for them using Facebook & Google Ads
• Market research for business automation
• Creating complete SEO strategies for websites including On-Page, OFF-Page, Local SEO & Technical SEO
• Writing content for web pages and blogs
• Managing and executing growth hacking strategies
• Outreach for guest posts, niche edits, and Haro link-building
• Managing the growth of lead and organic traffic
• Collaborate with designers & developers to implement the conversion optimization strategies
• Competitor analysis that includes content gap, keyword research, discovery, and optimization
• Revamp web structure for better SEO performance and visibility
• Remove inadequate backlinks/ penalty prevention
• Create monthly improvement reports

SEO TEAM LEAD at Digital Graphiks (2021-01 – 2022-12)

• Managing all SEO clients of the company
• Manage content marketing team including, web content, guest post, and blogs
• Tracking KPIs of the whole SEO team
• Creating complete SEO strategies for UAE, UK & US clients including On-Page, OFF-Page, Local SEO & Technical SEO
• Finding & placement of guest posts & niche edits
• Manage foundation/pillow links strategies
• Competitor analysis
• Remove inadequate backlinks/ penalty prevention
• Create, manage & scale Google & Facebook ads for the Lead generation campaign

SEO/Content Specialist at Fitcy Health (2022-01 – 2022-12)

• Creating complete SEO strategies for websites including On-Page, OFF-Page, Local SEO & Technical SEO
• Writing content for web pages, conditions, and blogs
• Manage projects using JIRA and Trello task management software
• Managing and executing growth hacking strategies
• Outreach for guest posts, niche edits, and Haro link building
• Managing the growth of lead and organic traffic
• Collaborate with designers & developers to implement the conversion optimization strategies
• Competitor analysis that includes content gap, keyword research, discovery, and optimization
• Revamp web structure for better SEO performance and visibility
• Remove inadequate backlinks/ penalty prevention
• Create monthly improvement reports

SEO OFF Page Lead at i3 Media (2020-01 – 2021-12)

• Managing guest post outreach team in Karachi
• Do outreach for white hat links for international / UK-based clients
• Do link audit of international clients
• Link placement & blogger negotiation
• Find link-building opportunities
• Competitor analysis
• Remove bad backlinks

PPC & Social Media Advertiser at i3 Media (2019-01 – 2020-12)

• Managing PPC ads, including Facebook, Instagram, and Google
• Scale PPC campaigns of unicorn companies that includes Muslim Aid, Tateossian London, UKIM, etc
• Do outreach for white hat link building
• Write massively converting ad copy for Paid media
• Link placement & blogger negotiation
• Do competitor analysis
• Find link-building opportunities
• Improving and optimizing PPC Ads, including Facebook, Instagram, and Google
• Create Ad creatives using Canva

Bachelors in Computer Science – Muhammad Ali Jinnah University (2014-01 – 2018-12)

Intermediate – Karachi College (2011-01 – 2013-12)