Muhammad Hammad Arif

I am an Go High Level & Digital Marketing Expert. I specialize in building structured, process-driven systems for lead management and client communication. I help service based businesses streamline pipelines, improve follow-up reliability, and create clear customer journeys that support consistent lead conversion.

Go High Level Expert - GHL Octane - Multan

(2026-01)

Helping businesses and agencies streamline operations, automate lead management, and improve conversions using GoHighLevel (GHL).

• Built high-converting funnels and websites in GoHighLevel
• Managed CRM pipelines and opportunity stages
• Configured calendars, reminders, and automated follow-ups
• Developed AI chatbot systems for lead qualification
• Integrated third-party tools using Zapier and webhooks
• Set up email & SMS marketing automations
• Customized forms, surveys, and client onboarding systems
• Built scalable automation systems for agencies and service businesses
• Assisted clients with SaaS setup and snapshot deployment

Digital Marketing Specialist - Soft Arena - Multan

(2025-02 - 2026-06)

I successfully planned and executed digital marketing initiatives that significantly improved lead generation and brand awareness.

• Developed comprehensive product marketing strategies and campaign plans tailored to target audiences
• Managed Meta and LinkedIn ad campaigns, optimizing performance through data-driven insights
• Collaborated with cross-functional teams to create compelling creatives and landing pages, enhancing user engagement

Full Stack Developer (Internship) - Twelve Tech Media - Multan

(2025-10 - 2026-02)

Worked with Laravel 12 and Vue.js to build full-stack web apps and SaaS systems. Developed an HRM system, clinic SaaS app, hospital management system, and a Trello-style task manager. Implemented authentication with Laravel Breeze, REST APIs, and integrated Stripe payments.

Bachelor - Software Engineering - National University of Modern Languages (2022-01 - 2026-12)

Intermediate - Computer Science - City College Of Science And Commerce (2020-01 - 2022-12)