SEO Specialist - UNSI Tech Software Company - Barkat Market LHR
(2024-09)
- Led successful SEO strategies, improving traffic and lead generation. Integrated on-page, off-page, and technical SEO to drive organic growth.
- Skilled in technical SEO elements like site architecture, crawlability, and mobile-first optimization. Conducted audits using tools such as Ahrefs, SEMrush, and Google Search Console.
- Identify SEO problems, page errors, and all technical issues that impact website performance and find ways to fix them.
- Enhanced content relevance and user engagement by aligning semantic search intent with on-site performance.
- Executed link-building strategies, acquiring high-quality backlinks aligned with Google's guidelines.
- Proficient in Google Analytics, Ahrefs, and Google Tag Manager for tracking performance. Delivered actionable insights and reports to stakeholders.
- Led SEO teams, setting goals and fostering skill development. Collaborated with cross-functional teams to align SEO efforts with business objectives.
SEO Specialist - E-Networks (Pvt) Ltd - Bahria Town Lahore
(2023-05 - 2024-09)
- Conducted in-depth keyword research aligned with business products, services, niche, and target audience to help drive relevant organic traffic.
- Conducted competitor website analysis to identify strengths, weaknesses, and opportunities for improvement
- Developed and executed SEO strategies, integrating on-page, off-page, and technical SEO practices.
- Optimized landing pages, blogs, and service pages to improve visibility and conversion rates.
- Performed website audits to resolve issues related to indexing, site structure, speed, and mobile responsiveness.
- Created and managed high-quality backlinks to improve website authority and rankings.
- Monitored and analyzed performance using Google Analytics, Google Search Console, Ahrefs, and SEMrush.
- Collaborated with developers, designers, and content teams to ensure SEO best practices were implemented.
- Delivered regular SEO performance reports, highlighting progress, insights, and recommendations.
SEO Executive - Xtremedigits - Ali Tower M.M Alam Road Lahore
(2022-08 - 2023-05)
- Researched and analyzed the right keywords based on business products, services, and target audience to drive relevant organic traffic.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Optimized on-page elements, including meta tags, headings, internal linking, and content for SEO best practices.
- Managed off-page SEO activities. Created and managed high-quality backlinks to improve website authority and rankings.
- Performed website audits to identify and resolve technical SEO issues (site speed, indexing, crawlability).
- Used tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush to monitor performance and traffic growth.
- Collaborated with content, design, and development teams to ensure SEO-friendly practices across projects.
SEO Link Builder - Market Sols
(2022-03 - 2022-07)
- Collaborated with the SEO team to implement link-building strategies aligned with overall SEO goals.
- Researched and identified high-quality websites for backlinks.
- Performed outreach to website owners, bloggers, and digital platforms to secure quality backlinks.
- Ensured all links were relevant, niche-related, high-quality, and compliant with search engine guidelines.
- Created and managed high-quality backlinks to improve website authority and rankings.
- Monitored and analyzed backlink profiles using tools like Ahrefs, SEMrush, or Moz.
- Optimized on-page SEO elements such as meta titles, meta descriptions, URLs, and H1 tags
- Reported progress and results to the SEO manager regularly.
