Muhammad Latif Malik

Results-driven pharmaceutical Business Manager with 20 years of progressive experience, entirely dedicated to the Dermatology segment across Pakistan. Began the profession in 2003 as a Territory Manager and advanced through five internal promotions at Shaigan Pharmaceuticals to the current Business Manager role. Combines strong business analysis, market observation and strategic planning with hands-on field execution — managing new product launches, brand strategy, sales team performance and long-standing relationships with Key Opinion Leaders.

Recognised for excellent interpersonal skills, deep market knowledge and the ability to convert market insight into sustainable business growth.

Business Manager (BM) – Dermatology - Shaigan Pharmaceuticals - Pakistan (Nationwide)

(2023-01)

Serving as Business Manager for the last 3 years with overall responsibility for the Dermatology business — strategy, brand performance, sales delivery and team development. Joined Shaigan in 2011 as Area Sales Manager and earned successive promotions through Sales Manager, Product Manager and Senior Product Manager to Business Manager.

• Develop and execute annual business plans for the Dermatology portfolio, including sales targets, promotional strategy, budget allocation and resource planning.
• Lead new product launches end-to-end: pre-launch market assessment, positioning, promotional material, field force briefing and post-launch performance tracking.
• Analyse market data, competitor activity and prescription trends to identify growth opportunities and reposition brands where required.
• Build and sustain excellent working relationships with dermatologists and Key Opinion Leaders across Pakistan, supporting advocacy, speaker programmes and scientific activities.
• Lead, coach and monitor field teams across regions — setting objectives, reviewing performance and developing capability in selling and scientific communication.

Product Manager / Senior Product Manager – Dermatology - Shaigan Pharmaceuticals - Pakistan

(2018-01 - 2023-12)

• Owned the marketing strategy for assigned Dermatology brands: positioning, messaging, pricing input, promotional campaigns and cycle planning.
• Prepared launch plans and promotional tool kits for new molecules and line extensions, and trained the field force on product science and selling stories.
• Tracked brand performance against forecast, analysed variances and recommended corrective actions to protect and grow market share.
• Coordinated with sales, supply chain, regulatory and medical teams to ensure smooth product availability and compliant promotion.

Area Sales Manager / Sales Manager – Dermatology - Shaigan Pharmaceuticals - Pakistan

(2011-01 - 2018-12)

• Managed sales performance for assigned areas and regions, delivering against monthly, quarterly and annual targets.
• Recruited, trained and supervised medical representatives; conducted joint field visits, coaching sessions and performance reviews.
• Expanded customer coverage through systematic doctor listing, call planning and improved frequency on high-potential prescribers.
• Worked closely with distributors and stockists to maintain stock availability, manage credit and improve secondary sales.

Territory Manager (TM) / Area Sales Manager (ASM) - ATCO Laboratories (Pvt) Ltd. - Pakistan

(2005-01 - 2011-12)

Joined as Territory Manager in 2005 and was promoted to Area Sales Manager, taking on supervisory responsibility for a wider territory and a team of representatives.

• Promoted pharmaceutical brands to dermatologists and other specialists, building a strong prescriber base within the assigned territory.
• Achieved consistent sales delivery through disciplined call planning, customer coverage and relationship management.
• Recruited, briefed and monitored field representatives as ASM, reviewing territory performance and coaching on scientific detailing.
• Gained in-depth exposure to market dynamics, competitor strategy and distribution operations that shaped later managerial roles.
• Supported product launches and promotional activities, including medical meetings, round-table discussions and clinic-level scientific detailing.

Territory Manager (TM) - Mass Pharma - Pakistan

(2003-01 - 2005-12)

Started professional career in 2003, managing an assigned territory for promotion of company products to doctors, clinics and pharmacies.

• Developed foundational skills in scientific selling, customer relationship management, territory coverage and reporting.
• Built early relationships within the Dermatology community that supported a 20-year specialisation in this therapeutic area.

Bachelor's Degree - University of the Punjab