Senior Software Engineer - Switchboard Cloud - Sydney, Australia (Remote)
(2025-05)
- Architected and shipped 30+ production integrations across ERPs, marketplaces, and logistics platforms — including CargoWise, Temu, Jiwa, NetSuite, Xero, Cin7, Ordermentum, Mirakl, and ChannelAdvisor — enabling automated data sync for enterprise B2B clients.
- Built Temu marketplace integration end-to-end with intelligent image processing (aspect-ratio handling, caching), brand trademark matching, and a category recommendation engine that significantly improved product creation reliability.
- Engineered CargoWise logistics integration with full EDI/eDoc handling, container management, port-of-loading/discharge resolution, and purchase order lifecycle tracking for enterprise freight forwarders.
- Designed an ExecutionStats observability framework and automated error-notification pipelines across the platform, reducing silent sync failures and cutting mean time to resolution.
- Designed Jiwa–Ordermentum bi-directional sync pipeline covering sales orders, invoices, debtor-specific pricing, payment terms, GST/freight tax computation, and inventory — powering a significant portion of Switchboard's Australian client base.
Senior Software Engineer | Full Stack AI Developer - Leet Pros - Sheridan, Wyoming, United States (Remote)
(2024-04 - 2025-04)
- Lead development of Mockly, an AI-driven design inspiration platform that extracts and indexes UI image data to accelerate designer discovery workflows.
- Architect and implement a Hybrid Search system using Azure AI Search that combines semantic and vector search to enable natural-language queries against UI designs.
- Build and optimize document ingestion pipelines and LLM prompt workflows (Gemini, GPT-5-mini) to improve extraction accuracy and retrieval relevance.
- Convert Figma designs into responsive Next.js applications focused on performance and security, using Server Actions and middleware for protected operations.
Senior Software Engineer - Devaxon - Faisalabad, Pakistan
(2023-12 - 2024-04)
- Engineered a Lambda-based PDF conversion service packaged as a container image, cutting average conversion time by ~30%.
- Deployed the converter on AWS ECS as a Docker image to increase throughput and reliability during peak traffic.
- Owned CI/CD integration and deployment pipelines, improving release consistency and reducing deployment-related incidents.
Software Engineer - Sarmaaya.pk - Islamabad, Pakistan (Remote)
(2023-05 - 2023-11)
- Improved website speed by 25% and reduced build size by 30% through advanced Next.js performance optimizations.
- Designed and implemented a secure Node.js backend with PostgreSQL to ensure robust data integrity and transactional safety.
- Streamlined ETL workflows using Docker and Apache NiFi, decreasing processing time by roughly 40%.
Software Engineer - EcomCircles - Faisalabad, Pakistan
(2021-07 - 2023-02)
- Implemented a two-step order fulfillment system that reduced processing time by 25% for Amazon and Walmart drop shippers.
- Developed scalable Node.js services handling 100k+ daily transactions, ensuring availability and reliability.
- Mentored junior engineers and introduced Jest and SuperTest; mentoring and testing improvements reduced production bugs and improved code quality.