SEO Executive / WordPress Developer at D2C Digital Hub (2024-10 – Present)
Managing and optimizing Local SEO campaigns including Google Business Profile (GMB) management for multiple client accounts across USA, UK & Canada markets.
- Managing and optimizing Local SEO campaigns including Google Business Profile (GMB) management for multiple client accounts across USA, UK & Canada markets.
- Conducting comprehensive on-page SEO audits and implementing fixes — title tags, meta descriptions, schema markup, content optimization, and internal linking.
- Performing in-depth keyword research, topic clustering, and content gap analysis using Ahrefs & SEMrush for product and category pages.
- Building and executing white-hat link-building and outreach campaigns securing high-authority backlinks through blogger partnerships and digital PR.
- Creating detailed monthly SEO reports with actionable performance insights and staying current with Google algorithm updates.
- Led website development (Shopify & WooCommerce) alongside SEO, improving search rankings and domain authority for eCommerce clients.
- Assisted in building scalable SEO processes and internal SOPs for the agency team.
E-commerce SEO Project Manager at ECOM SHARKZ (2023-03 – 2024-10)
Managed end-to-end SEO and digital marketing for eCommerce clients targeting the US apparel and fashion niche on Shopify and Etsy.
- Managed end-to-end SEO and digital marketing for eCommerce clients targeting the US apparel and fashion niche on Shopify and Etsy.
- Executed Shopify and Etsy SEO campaigns optimizing product listings and category pages for improved visibility, CTR, and conversion rates.
- Conducted competitor analysis and implemented content gap strategies to capture high-intent keyword clusters ahead of competitors.
- Managed link-building and outreach campaigns, securing authoritative backlinks through blogger partnerships and digital PR.
- Supported CRO initiatives by identifying sales funnel drop-off points and recommending optimisation strategies to improve revenue.
- Delivered monthly performance reports via Google Analytics and Search Console with actionable growth insights for clients.
Freelance Local SEO Specialist at Self-Employed (2022-02 – Present)
Delivered end-to-end Local SEO campaigns for local businesses and agencies in the USA, UK, and Canada — restaurants, salons, clinics, and service-based businesses.
- Delivered end-to-end Local SEO campaigns for local businesses and agencies in the USA, UK, and Canada — restaurants, salons, clinics, and service-based businesses.
- Google Business Profile (GMB) setup, optimization, and ongoing management — improving Local Pack visibility in competitive niches.
- Local keyword research & competitor gap analysis; on-page SEO — title tags, meta descriptions, content optimization & internal linking.
- Technical SEO audits and fixes using Screaming Frog & Google Search Console, resolving Core Web Vitals issues and improving crawlability.
- Citation building & NAP consistency across directories; high-quality link building and white-hat off-page SEO.
- Implemented multilingual SEO across 18 languages for a niche calculator website, including hreflang tags, RTL language support, and international content strategy.
- Built topical authority through content cluster strategies, publishing 30+ SEO-optimized articles driving sustained long-tail organic traffic.
- Monthly reporting & performance tracking via Ahrefs & SEMrush with actionable insights for clients.
