Muhammad Umar

SEO Specialist with 2.5 years of experience in improving website rankings and organic traffic. Skilled in technical SEO, off-page SEO, link building, on-page optimization, keyword research, competitor analysis, content writing, and Google My Business (GMB) optimization. Experienced in building quality backlinks, fixing technical and search console issues, reactivating suspended GMB listings, and optimizing websites and local business profiles for better performance.

Familiar with tools like SEMrush, Ahrefs, and Google Search Console. Focused on using simple and effective SEO strategies to deliver real results.

SEO Expert at Rank Global (2024-01 – Present)

Managing complete SEO activities with a strong focus on both on-page and off-page optimization to improve website visibility and rankings across search engines.

• Handling off-page SEO by building high-quality and valuable backlinks to strengthen domain authority and improve search performance.
• Executing effective on-page optimization strategies including meta tags, keyword placement, internal linking, and content structuring for better rankings.
• Creating engaging and SEO-friendly content writing that targets user intent and improves organic traffic growth.
• Managing and optimizing Google My Business (GMB) listings, including reactivating suspended profiles by identifying policy violations, submitting appeals, and completing re-verification.
• Conducting keyword research for GMB to identify high-intent local search terms and optimize business descriptions, services, and posts for local pack rankings.
• Geo-tagging GMB images and optimizing photo metadata to strengthen local relevance signals and improve visibility in Google Maps and local search results.
• Identifying and resolving Google Search Console errors, including indexing issues, coverage problems, and performance improvements to ensure smooth website functionality and better search visibility.
• Preparing and delivering SEO reports and performance analysis, tracking keyword rankings, GMB insights, traffic growth, and overall campaign progress to ensure consistent improvement and clear results.
• Implementing AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies to improve content visibility in AI-driven search results, featured snippets, and platforms like Google SGE, ChatGPT, and other generative AI engines.

SEO Executive at BluedigitalPixel (2023-11 – 2024-03)

• Managing off-page optimization strategies to improve domain authority and search engine rankings through effective external SEO techniques.
• Executing on-page optimization including meta tags, internal linking, content structuring, and overall website improvements for better visibility.
• Conducting in-depth keyword research to identify high-ranking and relevant search terms aligned with user intent.
• Carrying out comprehensive SEO audits to identify technical issues and optimize website performance.

OFF Page SEO Expert at Digilip Marketing Agency (2023-04 – 2023-10)

• Managed complete Off Page SEO activities to improve website authority and search engine rankings.
• Conducted competitor backlink analysis to identify new link building opportunities.
• Monitored backlinks using tools and removed or disavowed toxic links to maintain domain health.
• Improved domain authority and organic rankings through consistent off-page efforts.

BsCS in Computer Science – Punjab University

Intermediate in ICS – Govt. Degree College

Matriculation in Science – Govt. High School