Muhammad Umer Ilyas

Results-driven Digital Marketing Manager with 5+ years of hands-on experience in SEO, WordPress development, paid advertising, and lead generation. Proven track record of ranking websites on Google, increasing organic traffic, and generating high-quality leads for UK, UAE, and international clients. Strong technical foundation in Software Engineering, enabling the delivery of high-performance, conversion-focused websites backed by data-driven marketing strategies.

Digital Marketing Manager - SMC Tech - Haripur

(2022-11)

• Lead end-to-end digital marketing operations including SEO, paid ads, and WordPress development
• Plan and execute SEO strategies that improve rankings, traffic, and lead quality
• Design and optimize high-converting WordPress websites for international clients
• Manage and coordinate a team of SEO specialists, designers, and content creators
• Monitor performance using Google Analytics and Search Console and optimize campaigns based on data
• Successfully increased organic traffic, keyword rankings, and inbound leads

SEO Specialist & WordPress Developer - Outright Pakistan - Islamabad

(2022-09 - 2024-10)

• Conducted keyword research, technical SEO audits, on-page optimization, and link building
• Built and optimized WordPress business websites focused on speed, security, and conversions
• Improved Google rankings and organic traffic for UK and global clients
• Configured WordPress plugins, backups, security, and performance tools
• Delivered measurable growth through SEO-driven content and site optimization

WordPress Developer & SEO Expert - Silver Tech Valley - Haripur

(2020-11 - 2024-09)

• Developed SEO-friendly websites, landing pages, and funnels
• Implemented lead generation and conversion optimization strategies
• Managed multiple client projects across different industries
• Continuously analyzed performance metrics and optimized for better ROI

Customer Care & IT Support Associate - CMPak (Zong) - Islamabad

(2020-02 - 2020-09)

• Provided customer support and sales assistance
• Assisted the IT Support team with technical troubleshooting and system queries
• Gained hands-on experience in customer communication and technical problem-solving

BS - Software Engineering - University of Haripur (2015 - 2019)