Muhammad Wahaj
IT MANAGER | PRODUCT, FULL-STACK, MOBILE & AGENTIC AI ENGINEER
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About
IT Manager, product engineer, and agentic AI developer with 1+ year at Yousuf Rice. A role that began in Meta ads, social media, and content expanded into end-to-end ownership of the company’s commerce, mobile, field-sales, call-intelligence, MCP, and AI-assisted systems. Builds and operates production software across Next.js, React, TypeScript, Expo/React Native, Appwrite, Python/FastAPI, OpenAI APIs and Agents SDK, with hands-on responsibility for architecture, deployment, debugging, staff support, permissions, and release decisions.
Experience
IT Manager & Product / AI Engineer - Yousuf Rice - Karachi
(2025-08)
- Expanded from Meta ads, social media, and content into full technology ownership after identifying the limits of the company’s plugin-heavy WordPress stack; moved the business toward a company-owned product platform.
- Built and operate commerce, authenticated admin, catalog, tier pricing, checkout, customer/order workflows, staff performance, notifications, analytics, Meta Pixel and Conversions API, and multi-domain deployment.
- Own product discovery, architecture, implementation, deployment, debugging, support, and iteration across customer and staff workflows; support call agents with account, customer-data, website, and order issues.
- Released the iOS commerce app and prepared the Android/Google Play path using a shared monorepo architecture across web and mobile.
- Own AI/software initiatives across telesales quality, field sales, ecommerce, customer service, and marketing automation while maintaining human review and least-privilege boundaries for sensitive actions.
- Contributed through combined Meta ads, social/content, and digital-commerce work to approximately PKR 9.4–9.6M in sales by self-reported attribution; this is separate from the platform’s PKR 13.3M lifetime revenue figure.
- Use Codex for bounded engineering and research tasks, including codebase navigation, implementation, tests, browser workflows, and documents, while retaining responsibility for architecture, permissions, evidence review, and production releases.
Education
HSSC - Commerce - Karachi
Matric - Biology - Karachi


