ECOMMERCE MANAGER
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E-commerce Manager with 5+ years of experience managing brands and driving online sales across Shopify, WordPress, Amazon, eBay, Etsy, and Daraz. I started my career as a web developer and have grown into a full-stack e-commerce specialist, combining technical know-how with marketing and brand management skills.
At Xportbuy Technologies, I oversee end-to-end operations from Shopify and WordPress development to SEO, Google Ads, Meta Ads, Google Analytics, and content automation. I manage payment gateways, third-party app integrations, inventory, and customer experience, all while using data insights to continuously improve store performance.
I hold a Bachelor's in Computer Science from Iqra University, and I'm fluent in Urdu, English, and a little bit in Italian. I'm passionate about building brands that convert and scale.
Web Developer / E-commerce Manager — Xportbuy Technologies
November 2021 – December 2025 · Karachi
Managing end-to-end e-commerce operations for multiple brands. Responsibilities include Shopify and WordPress development, Google Merchant Center, SEO content automation, Google Analytics reporting, payment gateway management, third-party app integrations, inventory management, theme customization, and customer support. Delivered consistent revenue growth through data-driven strategies.
Shopify / WordPress Developer — Cybeinc
June 2023 – August 2023 · Karachi
Optimized product inventory and images, developed websites, and handled SEO tasks including speed optimization, backlinking, and keyword research. Improved website visibility and streamlined store operations through expertise in e-commerce plugins and product hunting.
Web Developer — Future X Technologies
January 2021 – August 2021 · Karachi
Developed Shopify and WordPress stores with a focus on product inventory management, image optimization, and theme customization. Gained hands-on experience with WooCommerce, e-commerce plugins, order shipping processes, and profitable product hunting.
Customer Support Agent — Iconoic Global Call Center
September 2021 – October 2021 · Karachi
Handled customer inquiries via cold calling, developed professional English communication skills, and built a strong foundation in customer relationship management and problem-solving.
Bachelor of Science in Computer Science
Iqra University, Karachi · 2019 – December 2022
Completed a four-year degree in Computer Science at Iqra University, Karachi. The program provided a strong foundation in software development, programming, and computer systems skills, which I directly applied when transitioning into web development and eventually e-commerce management. My academic background has been instrumental in understanding the technical side of platforms like Shopify, WordPress, and Google Analytics, allowing me to bridge the gap between development and digital business operations.
