Muneeb Raghib

Results-driven marketing professional with 4+ years of agency experience managing high-value, integrated campaigns for leading financial and consumer brands. Proven track record of delivering award-winning work (Effie & Dragon of Pakistan) and measurable outcomes, including PKR 250M+ in campaign results and a 4.5x ROAS. Bringing deep agency expertise in ATL, DVC, and digital platforms to drive brand growth and business impact.

Senior Account Manager - Viral Edge

(2026-04)

• Managed a portfolio with monthly billing exceeding PKR 5 million, handling brands including Mezan Oil, Mezan Global, Olivola, JS Global, Blueband, and Bank Makramah Limited.
• Acted as primary client lead, building strong relationships and ensuring consistent delivery of integrated campaigns across ATL, DVC, and digital platforms.
• Collaborated with creative, strategy, and production teams to deliver high-impact campaigns aligned with client business objectives.

Group Account Manager - Synergy Advertising

(2022-02 - 2026-04)

• Managed a high-value portfolio with monthly billing exceeding PKR 200 million, handling brands including HABIBMETRO, Indus Hospital & Health Network, KFC, Abbott, Roche, Yango, PARCO, and Samba Bank.
• Led Indus Hospital Ramazan Campaign 2026, delivering ROAS of 4.5x and generating PKR 250M+ in donations.
• Led Yango "Ride Safe" campaign, leading strategic direction and digital, resulting in brand awareness growth from 6% to 19% and user retention increase from 30% to 85% within one year. Campaign recognized with 1 Effie Award and 1 Dragon of Pakistan Award for effectiveness and impact.
• Converted and expanded business across Abbott portfolios (Brufen, Surbex Z, Serc, Somogel) and Samba Bank, strengthening agency revenue streams.
• Successfully upsold PKR 300M+ in media plans for Indus Hospital beyond existing budgets.
• Managed and mentored a team of 3 (2 Account Executives, 1 Account Manager), improving delivery efficiency and cross-team coordination.

Account Manager - Synergy Advertising

(2024-01 - 2025-07)

Associate Account Manager - Synergy Advertising

(2023-01 - 2023-12)

Account Executive - Synergy Advertising

(2022-02 - 2022-12)

Entrepreneur - Restaurant

(2018-11 - 2023-01)

• Launched and scaled a restaurant business, managing end-to-end operations including marketing, finance, and customer experience.
• Achieved sustainable profitability within 6 months by optimizing pricing, operations, and customer acquisition strategies.
• Managed vendor relationships and supply chain operations, reducing costs and improving operational efficiency.

Masters of Business Administration - Business Administration - Institute of Business Management (IoBM) (2018-09 - 2020-05)

Bachelors of Business Administration - Business Administration - Iqra University (2013-09 - 2017-05)