Founder & Creative Director - Design By Musab - Remote
(2020-12)
Premium remote packaging design and brand identity studio serving FMCG, beauty, skincare, wellness, and beverage brands across UK, UAE, and global markets.
- Delivered 250+ packaging and brand identity projects across beauty, skincare, wellness, supplements, fragrance, food & beverage, and lifestyle categories
- Designed shelf-ready packaging systems across rigid boxes, flexible pouches, bottles, jars, wraparound labels, and luxury label formats all production-ready with accurate dielines
- Developed full brand identity systems including logo, signature wordmarks, custom typography, colour palettes, and brand guidelines for DTC and retail brands
- Created 3D mockups and photorealistic renderings for client presentations, e-commerce listings, and marketing campaigns
- Managed bilingual Arabic/English packaging layouts for UAE-market clients, ensuring cultural alignment and print accuracy
- Leveraged digital marketing expertise (Meta, DTC performance) to inform packaging design decisions that drive online conversion and shelf standout
- Built long-term client relationships with brands in UK, UAE, Canada, and Pakistan managing end-to-end project delivery from brief to print-ready files
Product Designer - Design Que, Lahore - Lahore
(2021-12 - 2024-12)
In-house packaging and brand design role within a multi-category creative agency, responsible for packaging systems across food, personal care, and textile sectors.
- Designed and developed packaging systems for 40+ SKUs across food, personal care, and textile categories — improving shelf visibility and brand differentiation across all product lines
- Delivered complete brand identity refreshes (logo, packaging, labels, and marketing collateral) that directly supported 3 new product launches
- Produced print-ready dielines and production files coordinated with factories and print vendors reducing revision cycles by 30% through accurate pre-press workflows
- Managed colour management, Pantone matching, and CMYK/print-ready file preparation across multiple packaging formats and substrates
- Collaborated with cross-functional teams including marketing, operations, and product development to ensure design aligned with commercial and shelf objectives
