Muslim Raza

Results-driven Senior Operations Manager with 9+ years of experience leading multi-site operations across Pakistan and the United Kingdom in the QSR, bakery, and food retail industries. Proven expertise in driving operational excellence, business growth, profitability, and customer satisfaction through strategic planning, process optimisation, and strong leadership. Experienced in managing P&L, KPI performance, quality assurance, food safety compliance, cost control, inventory management, new store and product launches, and large-scale team development.

Recognised for building high-performing teams, improving operational efficiency, and delivering sustainable business results while maintaining the highest standards of quality and customer experience.

Senior Operations Manager at Cravings Bakeshop (2026-01 – Present)

• Lead end-to-end operations across all branches, ensuring consistent execution of brand standards, operational excellence, and profitability.
• Develop and implement operational strategies that improve efficiency, customer satisfaction, and overall business performance.
• Monitor and drive key performance indicators (KPIs), including sales growth, food cost, labor cost, productivity, customer satisfaction, and branch profitability.
• Manage P&L performance by controlling operational expenses, reducing waste, and optimising resource utilisation.
• Recruit, train, mentor, and evaluate Area Managers, Branch Managers, and operational teams to build a high-performance culture.
• Standardise operational procedures (SOPs) across all locations to ensure consistency in product quality, service, hygiene, and compliance.
• Lead quality assurance initiatives by implementing food safety standards, conducting operational audits, and ensuring compliance with health regulations.
• Plan and execute nationwide product launches, promotional campaigns, and seasonal offerings in coordination with Marketing, Production, and Supply Chain teams.
• Analyse operational reports and business data to identify improvement opportunities and implement corrective action plans.
• Strengthen inventory management systems to minimise stock variances, reduce wastage, and improve supply chain efficiency.
• Build succession plans and leadership development programs to ensure continuous growth of operational talent.
• Conduct regular branch visits to evaluate operational performance, coach management teams, and maintain exceptional customer experience standards.
• Collaborate with senior leadership to develop annual operating plans, expansion strategies, budgets, and long-term business objectives.
• Lead cross-functional projects focused on digital transformation, process automation, cost optimisation, and continuous improvement.

Multi-Site Manager at Taco Bell (QFM Group) (2025-01 – 2025-11)

• Oversaw daily operations across multiple sites ensuring efficiency and profitability.
• Mentor and develop managers to meet KPIs and maintain excellence.
• Implemented performance tracking systems to optimize workflows and reduce costs.
• Supported managers with process improvement and compliance training.
• Implemented structure training programs for new team members and managers.
• Encourage cross functional collaboration and leadership development.
• Implemented strategic initiatives to improve efficiency, cost control and sales growth.

Store Manager at Domino's Pizza (SK Group) (2021-10 – 2024-09)

• Led a large team in a high-volume store ensuring KPI achievement and operational consistency.
• Monitored inventory, cash flow, and staff performance to enhance productivity.
• Delivered exceptional service and improved team engagement through coaching and recognition.
• Awarded 'Golden Cutter Winner 2023' for maintaining 5-Star DPG OER performance throughout the year.
• Best improve store manager of the year in 2023.

Assistant Manager at Pizza Hut (2020-05 – 2021-09)

• Coordinated operations, logistics, and sales planning to meet targets.
• Maintained compliance with health, safety, and food hygiene regulations.
• Led daily operations and shift management ensuring achievements of sales target.

IT Administrator at Techsol Pvt Ltd (2019-04 – 2019-12)

• Supported operational continuity through system management and IT process efficiency.

MSc in Marketing – Ulster University, Belfast (2020-09 – 2021-06)

Bachelor of Science (BS) in Information Technology – University of Education, Lahore (2014-09 – 2018-06)