Content Specialist (Editor) at Intersys Ltd. (2025-01 – Present)
- Oversaw a team of 10 writers, coordinating assignments and providing guidance and constructive feedback where necessary to ensure timely completion of all deliverables.
- Edited and refined content for over 200 projects, ensuring clarity, consistency, and alignment with client requirements.
- Maintained rigorous quality control by proofreading manuscripts and books as needed, upholding high editorial standards.
- Met tight deadlines consistently by prioritising tasks and streamlining workflows across multiple concurrent projects.
Senior Executive Writer at Intersys Ltd. (2023-07 – 2024-12)
- Produced high-quality written content, skillfully adapting writing style to meet various tones and client preferences.
- Conducted thorough research on a wide array of assigned topics, ensuring content accuracy and depth.
- Managed multiple projects concurrently, consistently meeting tight deadlines and delivering well-polished manuscripts.
- Wrote over 100 books to completion across genres including Historical Fiction, Sci-Fi, Fantasy, Drama, Research, and Self-Help.
Localization Copywriter (Freelance) at inDrive (2024-07 – Present)
- Developed compelling copy for high-visibility billboards, enhancing brand recognition and audience engagement.
- Crafted clear, user-friendly content for application UI/UX interfaces to improve user navigation and experience.
- Produced persuasive scripts and promotional text for YouTube ad campaigns, driving increased traffic and conversions.
- Collaborated with remote cross-functional teams via Slack and Jira, ensuring seamless project execution and timely delivery.
- Adapted messaging for diverse digital and print platforms and contributed to localization initiatives tailoring content to regional markets and user demographics.
Content Writer at Combined Services LLC (2023-04 – 2023-09)
- Authored articles promoting the company's standby home generator installation services.
- Developed landing pages for the company's EV charge station and standby home generator installation offerings.
- Drafted applications for contractor partnerships with major companies, including Tesla, Fortress Power, and Caterpillar.
- Created automated email messages sent to customers following quotations.
Content Writer at Ringside News (2022-10 – 2023-04)
- Published over 200 breaking news articles covering current and former wrestlers from leading promotions such as WWE, AEW, NJPW, TNA Impact, and NWA.
Content Writer at Blue Collar Marketing (2022-04 – 2022-10)
- Produced more than 40 B2C marketing articles for blue-collar businesses, including those in landscaping, dumpster rental, excavation, and junk removal sectors.
- Conducted SEO research and integrated high-ranking keywords into articles to improve organic reach.
Creative Content Writer at M.A.D Advertising (2020-07 – 2021-05)
- Developed creative content for advertising campaigns across multiple channels.
- Collaborated with creative teams to produce compelling marketing materials.
- Crafted engaging narratives that resonated with target audiences and drove engagement.
Content Writer & Graphics Designer at Medialine Advertising, Karachi (2016-03 – 2019-08)
- Developed engaging content and designed graphics for advertising campaigns.
- Created scripts for video content and marketing materials.
- Collaborated with clients to understand brand voice and content requirements.
