Nadia Aamir

SEO Specialist & Content Writer - Digitonz - Karachi, Pakistan

(2023-07)

Conduct and implement on-page and off-page SEO strategies to improve keyword rankings and organic traffic.
Write SEO-optimized content for blogs, service pages, landing pages, and product descriptions according to client industries.
Perform in-depth keyword research, competitor analysis, and site audits using tools like Google Search Console, Analytics, Ahrefs, and Yoast.
Optimize metadata (meta titles, descriptions, and image alt tags) to enhance search engine visibility.
Coordinate with the design and development teams to ensure all technical SEO best practices are in place.
Create local SEO content and optimize Google My Business listings to improve regional search presence.
Update and rewrite existing content to boost CTR, user engagement, and dwell time.
Generate and maintain SEO performance reports and keyword ranking sheets to track progress.
Performed technical SEO audits to fix crawl errors, broken links, and improve site speed and mobile responsiveness.

Content Writer / SMM / SEO Executive - Minibig Technologies - Karachi, Pakistan

(2021-05 - 2023-06)

Created engaging content for websites, social media, and blogs.
Managed and scheduled posts across Facebook, Instagram, Twitter, and LinkedIn.
Conducted keyword research, wrote optimized product descriptions, and improved on-page SEO.
Generated SEO reports and coordinated with developer's post-audit for site improvements.
Supported SMM and content creation tasks.
Learned the fundamentals of SEO, keyword use, and engagement tactics.

Sales & Marketing Supervisor / Project Manager - Synergy Marketing Corp. - Dubai, U.A.E

(2003-11 - 2008-02)

Streamlined processes using lean methodologies, improved operational efficiency significantly.
Promoted team collaboration for more innovative solutions in projects.
Enhanced project efficiency by streamlining communication channels.
Ensured effective resource allocation with meticulous project scheduling.
Utilised advanced project management tools for superior tracking and reporting.
Delivered high-quality results whilst adhering to strict deadlines and budget constraints.
Developed comprehensive project plans for successful execution and delivery.
Guided the development of project objectives, established clear performance expectations.
Identified risks, implemented mitigation strategies for secure project outcomes.
Integrated new technologies into existing systems for improved functionality.
Led cross-functional teams to achieve project goals on time.
Fostered a positive work environment, enhanced team productivity substantially.
Mentored employees to maximise development potential.
Managed contract negotiations between clients, seeking mutually beneficial outcomes.
Led motivated staff to achieve targets.

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