Head Of Integrated Marketing & Operations| Al Ghazi Tractors May 2024 – Present
Subsidiary of Al Futtaim-UAE
- Developed and executed a USD 1.7 million marketing strategy, spearheaded country wide marketing and branding initiatives, and implemented global guidelines in accordance with the local environment to enhance market share, revenue, and leadership in the agricultural sector.
- Enhanced brand identity and consumer engagement through strategic storytelling, integrated campaigns, and dealership activations. Successfully launched a new 85 HP model, capturing a key market niche and driving product expansion.
- Developed a competitive product portfolio aligned with market trends and strategic pricing. Strengthened digital presence by creating user-centric online experiences, effectively connecting with target audiences through optimized platforms.
- Monitored key metrics to refine marketing strategies and ensure market responsiveness. Strategically managed budgets for maximum ROI and fostered team growth by mentoring leaders with commercial expertise.
- Represented the organization at the country level, forging relationships with key stakeholders to drive market penetration and long-term growth.
Sr. General Manager Sales & Marketing| Foton JW Auto Park (Pvt) Ltd Jun 2019 – April 2024
FOTON JW Auto Park Pvt Ltd revolutionizes commercial vehicles in Pakistan with efficient, reliable, and affordable solutions, offering the latest automotive technology.
- Managed a USD 12 million portfolio, leading policy development, operations, and market intelligence to achieve business objectives, while driving stakeholder relations in Pakistan and China to align strategies with market needs.
- Boosted brand recognition through targeted campaigns and innovative concepts like SMART shop displays, while launching four commercial vehicles and one passenger vehicle, contributing to a 45% top-line growth and 15% bottom-line increase.
- Honored as the top contributor in the FOTON global community (2021) and developed team training programs to cultivate a skilled and high-performing workforce.
Dy. General Manager Marketing & Sales |
Ghandhara Nissan Ltd May 2018 – May 2019
National Manager- Trucks Division | VPL Limited-Pakistan Jun 2014 – April 2018
Technical Support Manager| Shell MECAS-Pakistan Feb 2008 – Jun 2014
In-charge “Service” business development B2B Lahore| PEL Jun 2004 – Feb 2008
