Namra Cheema

Senior Community Manager with 6 years of experience in Community Management and ASO. Skilled in user engagement, customer support, content management, app reviews, feedback analysis, keyword optimization, and app growth. Seeking to leverage my expertise in ASO and community management to drive user satisfaction, engagement, and digital growth.

Senior Community Manager - Imagination AI

(2025-10)

• Manage and monitor communities across multiple apps and digital platforms, ensuring active engagement and timely communication.
• Handle user queries, complaints, feedback, and support requests with professional and customer-focused responses.
• Manage and moderate social media and community channels, including WhatsApp and other digital platforms.
• Respond to app reviews and user feedback on the Google Play Store, addressing concerns and providing appropriate guidance.
• Collect, categorize, and report user feedback, technical issues, feature requests, and subscription/payment concerns to relevant teams.
• Coordinate with technical, product, and support teams to escalate and follow up on reported issues.
• Develop and publish engaging community content, including announcements, polls, educational posts, Hadith, Quranic content, and interactive activities.
• Monitor community engagement and identify opportunities to improve user satisfaction, retention, and overall experience.
• Prepare regular reports and analysis on user feedback, community activity, and recurring issues across multiple apps.
• Maintain consistent brand voice and communication standards across all community channels.

Senior ASO Manager - Hazel Mobile

(2020-02)

• Led end-to-end ASO strategy across App Store and Google Play for multiple high-performing mobile apps, resulting in a consistent increase in organic downloads.
• Conducted in-depth keyword research and competitive analysis to improve app discoverability and ranking.
• Collaborated with product, design, and development teams to optimize app metadata, screenshots, and preview videos, increasing conversion rates.
• Managed A/B testing of app creatives and metadata through platforms like Google Play Console and Store Listing Experiments.
• Monitored and analyzed ASO KPIs using tools such as AppTweak, Sensor Tower, and Mobile Action to inform strategy adjustments and report on performance.
• Developed localization strategies for global app expansion, optimizing listings in 40+ languages to drive international growth.
• Contributed to increased user acquisition through ASO-driven initiatives in collaboration with paid UA teams.
• Analyzed competitor trends and user behavior to continuously refine ASO tactics and maintain a competitive edge.
• Reported on paid and organic performance to visualize the impact of Google Ads campaigns.

HR Executive - Daraz.pk (Alibaba Group)

(2019-10 - 2019-12)

• Designed job descriptions and person specifications, managed recruitment processes, and organized interviews.
• Maintained employee records, attendance, and payroll for over 700 employees.
• Conducted exit interviews, analyzed findings, and suggested process improvements.
• Assisted with grievance resolution and implemented disciplinary measures.
• Coordinated video conferences and prepared meeting minutes for distribution.
• Key achievements:
• Entered 2,000 employees into Time Sheet Panda.
• Established payroll systems and resolved salary-related issues.

Internee - WAPDA

(2018-06 - 2018-07)

• Supported the Deputy Director HR with file dispatch and review of job descriptions.
• Conducted data entry and maintained employee records.

Internee - Akhuwat

(2017-12 - 2017-12)

• Engaged in social and community work, including participation in human rights sessions.

Bachelor of Science - Management (HR/Marketing) - Institute of Administrative Sciences, Punjab University (2015 - 2019)

FSc. - Pre-Engineering - Lahore College for Women University (2013 - 2015)

Matriculation - Science - Unique High School for Girls (2011 - 2013)