Nasar Abbas

Results-driven Digital Marketing Specialist with 3+ years of experience planning and executing high-performance paid media campaigns across Google Ads, Meta, LinkedIn, and Instagram. Proven ability to optimize campaign spend for maximum ROI — achieving a 30% improvement in ROAS, a 20% reduction in CPA, and 50% growth in qualified leads. Strategic, data-first approach with deep expertise in campaign optimization, audience targeting, and performance analytics, helping businesses, software, and technology companies generate quality leads and sales, and scale their digital presence.

Performance Marketing Manager - FulFillit Digital Marketing Agency - Lahore, Pakistan

(2026-01)

• Plan, launch, and scale advertising campaigns across Google Ads and Meta Ads for both lead-generation and e-commerce clients, managing a combined monthly ad spend of PKR 4 million.
• Manage high-budget ad spend with a strong focus on ROAS and profitability across multiple client accounts.
• Scaled multiple e-commerce accounts to a 4X+ ROAS by implementing aggressive A/B testing on audiences and bid strategies.
• Test and scale winning creatives, offers, and target audiences to improve campaign efficiency.
• Worked with the design team to improve landing pages, which increased sales conversions by 15% for high-value clients.

Performance Marketing Manager - FinexCloud — B2B SaaS & Cloud Software Company - Lahore, Pakistan

(2023-01 - 2025-12)

• Plan and manage paid media campaigns across Google Ads, Meta, LinkedIn, and Instagram with a PKR 4 lakh+ monthly ad spend, driving quality B2B leads and maximizing ROI for ERP products.
• Achieved a 30% improvement in ROAS by restructuring campaign architecture, refining audience segmentation, and implementing smart bidding strategies.
• Reduced Cost Per Acquisition (CPA) by 20% through advanced retargeting funnels and continuous A/B testing of ad creatives and landing pages.
• Increased conversion rates by 15% by aligning ad messaging with buyer journey stages in close collaboration with the sales team.
• Run ongoing paid campaigns for ERP lead generation across multiple digital channels, consistently hitting monthly lead targets.

Digital Marketing Manager - Magnatec Systems — Software & IT Services

(2022-01 - 2023-12)

• Developed and executed integrated lead generation strategies that delivered 50% growth in qualified leads and expanded the sales pipeline significantly.
• Managed paid social media acquisition across multiple client accounts, overseeing strategy, audience targeting, creative direction, and budget optimization.
• Monitored and analyzed social platform performance data to refine SEO content strategy, improving organic reach and audience engagement.
• Created and distributed multi-platform content across Facebook, Instagram, LinkedIn, and YouTube, driving consistent brand awareness for clients.

Master - English Literature - Government College University, Lahore (2018-12)