Nayab Kiran

Shopify and WordPress developer with 3+ years of experience delivering 35+ end-to-end e-commerce and content-driven websites for retail, fashion, and textile brands. Specializes in custom Shopify theme development, WooCommerce customization, and CRO-focused storefront design, translating Figma and Adobe XD concepts into pixel-accurate, high-performing sites. A background in Applied Psychology strengthens the ability to read customer behavior and brand identity, driving UI/UX decisions that improve conversion and engagement rather than visual polish alone.

Team Lead – Shopify & WordPress Development at Tellihub (2026-07 – Present)

• Lead coordination between the development team and CEO, managing team reporting, task allocation, and delivery timelines.
• Oversee a cross-functional team of media buyers, developers, CRM specialists, and social media handlers across client accounts.
• Review and approve scripts and designs before upload, maintaining brand and technical consistency across storefronts.
• Continue to work hands-on as a web development and CRO specialist alongside team leadership responsibilities.

Senior Web Developer – Team Lead (Shopify & WordPress) at The Social Links (2025-03 – 2026-07)

• Led end-to-end Shopify and Shopify Plus brand development for 10+ e-commerce clients, covering custom theme builds, bespoke features, and on-brand storefront design from wireframe to launch.
• Wrote custom Liquid, HTML/CSS, and JavaScript to deliver unique sections, layouts, and functionality beyond standard theme capabilities.
• Ran CRO and A/B testing initiatives across product, collection, and landing pages, driving a 10-12% lift in conversion rate and sales.
• Optimized store performance (page speed, mobile responsiveness), improving load times by up to 25-30% and supporting stronger conversion rates.
• Integrated third-party apps (reviews, upsell, inventory, shipping) into Shopify storefronts and provided ongoing launch and sales support post go-live.
• Applied UI/UX best practices across product, collection, and landing pages, informed by a background in customer behavior and brand psychology.

Shopify Developer (Part-Time) at Fashion Liwi (2025-01 – 2025-12)

• Developed custom Shopify themes and landing pages for a premium men's accessories brand.
• Managed product and inventory setup alongside ongoing store maintenance.
• Optimized storefront UX to support sales and reduce bounce rate.

Content Writer & WordPress Developer at Digital SEO Studio (2023-05 – 2024-06)

• Implemented custom WordPress solutions, including theme customization and plugin management, to improve site performance and UX.
• Wrote SEO-friendly content for client websites and blogs using keyword research and on-page SEO.
• Aligned content and development work with client goals to grow organic traffic and rankings.

WordPress Developer & On-Page SEO Specialist at Globials (2023-01 – 2023-04)

• Developed and deployed WordPress sites, themes, and plugins to meet client specifications.
• Customized e-commerce solutions using WooCommerce, ensuring smooth transactions and user-friendly interfaces.
• Implemented performance optimization, security updates, and on-page SEO to improve site efficiency and visibility.

Digital Marketing & SEO Intern at BirdView Logic (2022-03 – 2022-09)

• Customized and developed responsive WordPress and Shopify websites, including theme modifications and custom sections.
• Performed site audits to identify technical SEO issues and proposed actionable fixes.

BS in Applied Psychology – Government College University (2020 – 2024)