Business Manager – Marketing & Sales | Nationwide Operations - Daneen Beauty Pvt. Ltd. - Karachi
(2025-10)
- Leading nationwide sales & marketing strategy for FMCG cosmetics portfolio.
- Driving distribution expansion and retail penetration across traditional & modern trade.
- Strengthening in-store visibility, shelf share, and activation standards.
- Managing key accounts and chain store partnerships to accelerate secondary sales.
- Implementing KPI-driven performance systems to enhance field force productivity.
- Expanding outlet universe annually to increase numeric & weighted distribution
National Sales Manager - Herbion Pvt. Ltd. - Karachi
(2025-01 - 2025-09)
- Led nationwide sales operations across retail, wholesale, and modern trade.
- Delivered 49% Modern Trade sales growth (2025 vs 2024) through outlet expansion and structured promotional planning.
- Improved product availability, reducing stock-outs and increasing sell-through rate.
- Strengthened partnerships with leading modern trade chains and pharmacies.
- Managed and activated 120+ Brand Ambassadors nationwide to enhance retail execution.
- Transformed sales team performance through structured coaching on business visits, achieving quantified gains in conversion rates and sales-per-visit metrics.
- Conducted frequent, collaborative market audits with distributors to identify and capture white-space opportunities.
Deputy National Sales Manager - Herbion Pvt. Ltd. - Karachi
(2022-01 - 2024-12)
- Acted as a strategic partner to the Director of Sales & Marketing, consistently surpassing multi-million rupee targets across the South Region through aggressive GTM execution.
- Spearheaded sales operations across a massive geographical footprint (Karachi, Hyderabad, Sukkur, RYK, Multan, and Balochistan), achieving 100% market coverage and deep penetration in underperforming territories.
- Architected and deployed data-driven sales plans that scaled market share and optimized distribution networks, directly resulting in the record-breaking year-on-year growth noted in Herbion's history.
- Directed a high-performance multidisciplinary field force of 80+ personnel (including ZSMs, ASMs, and DSF), fostering a culture of accountability that secured maximum regional output.
- Secured and scaled high-value partnerships with Modern Trade giants (Imtiaz, Metro, Carrefour) through sophisticated contract negotiation and relationship management.
Regional Sales Manager - Herbion Pvt. Ltd. - Karachi
(2020-09 - 2021-12)
- Reported directly to the General Sales Manager, with responsibility for achieving and exceeding sales targets across a defined region.
- Spearheaded sales operations and achieved comprehensive market coverage across the South Region, encompassing Karachi, Hyderabad, Sukkur, Rahimyar Khan, and Quetta.
- Directed a large field force comprising 45 Sales Representatives (SRs), 11 Sales Executives (SEs), 03 Field Managers (FMs), and 02 ASMs, ensuring effective regional coverage and performance.
- Developed and implemented strategic sales plans to achieve revenue targets, expand market share, and optimize distribution networks within the assigned region.
- Cultivated strong relationships with distributors, negotiating agreements, and ensuring effective collaboration to maximize sales and market penetration.
- Identified and pursued new business opportunities, expanding the company's customer base and market reach within the region.
Area Sales Manager - Herbion Pvt. Ltd. - Karachi
(2019-01 - 2020-08)
- Managed sales operations across all of Karachi City, encompassing both retail and wholesale channels to ensure comprehensive market coverage.
- Directed a field force of 03 Sales Representatives (SRs) and 01 Sales Executive (SE), overseeing sales activities and ensuring effective coverage of Karachi City.
- Developed and expanded both retail and wholesale business channels, identifying new opportunities and implementing strategies to increase sales volume and market penetration.
- Implemented merchandising strategies and promotional activities to enhance product visibility and drive sales in retail
Area Sales Manager - Aftab Qarshi - Karachi
(2018-05 - 2018-12)
- Managed comprehensive sales coverage for both retail and wholesale channels across the entire Karachi metropolitan area.
- Directed a field force of 12 Sales Representatives (SRs) and Sales Officers (SOs), and 02 Territory Sales Managers, ensuring effective sales operations and market penetration throughout Karachi.
- Monitored and analyzed sales performance data to identify trends, opportunities, and challenges, and implemented corrective actions to ensure target attainment.
- Prepared and presented sales reports to management, providing insights into performance and market conditions.
Territory Sales Manager - MARHABA LAB. PVT.LTD - Karachi
(2016-07 - 2018-04)
- Reported directly to the RSM, achieving sales targets that contributed significantly (40%) to the region's overall sales volume.
- Managed sales operations and distribution across a diverse retail territory such as Gulistan-e-Johar, Sachal Goth, Shah Faisal Colony, Malir, Landhi, Gulshan-e-Hadeed, and extending to Garo Market.
- Directed a field force of 08 Sales Representatives (SRs) and Sales Officers (SOs), and 02 Sales Supervisors, ensuring effective coverage of both retail areas and wholesale markets.
- Consistently achieved or exceeded sales targets within the assigned territory, driving revenue growth and market share.
- Developed and managed relationships with wholesale partners, ensuring effective product distribution and achieving sales targets within the wholesale market.
Sales Supervisor - MARHABA LAB. PVT.LTD - Karachi
(2014-07 - 2016-06)
- Reported to the Area Sales Manager, responsible for achieving sales targets that contributed 30% to the region's overall sales volume.
- Achieved top performance in the Karachi Region, exceeding sales targets and contributing significantly to regional success.
- Managed sales operations and distribution across a wide retail territory in Karachi, including Shah Faisal Colony, Malir, Quaidabad, and Gulshan-e-Hadeed.
- Supervised a field force of 04 Sales Representatives (SRs) and Sales Officers (SOs) covering retail areas and wholesale markets.
