Nida

Direct Response and Conversion Copywriter with 6+ years of experience creating persuasive copy for international clients across SaaS, e-commerce, real estate, logistics, construction, and digital marketing. Specializes in landing pages, website copy, sales pages, VSL scripts, email sequences, paid advertising, and SEO copywriting. Skilled in customer-focused messaging, value propositions, pain points, objections, calls to action, and search intent.

Experienced working independently with international clients and distributed teams.

Freelance Direct Response Copywriter - International Clients - Remote

(2020)

• Create conversion-focused landing pages, sales pages, website copy, VSL scripts, email sequences, paid advertising copy, product copy, and SEO content for international clients.
• Develop persuasive messaging around customer pain points, benefits, objections, value propositions, and desired outcomes.
• Write copy for startups, agencies, and established businesses across SaaS, e-commerce, real estate, logistics, construction, and digital marketing.
• Collaborate remotely with business owners, marketers, designers, and strategists to align copy with brand positioning and campaign objectives.
• Combine direct-response principles with SEO best practices to create content designed for both search visibility and conversions.

Content Writer - Digital Marketing Agency - Pakistan

(2019 - 2021)

• Created SEO articles, blog posts, newsletters, website content, and advertising copy across multiple industries.
• Conducted keyword research and optimized content around search intent and target keywords.
• Collaborated with designers, marketers, and strategists to produce content aligned with client objectives.
• Applied on-page SEO principles to improve search visibility and organic performance.

Master - English Literature and Linguistics - Riphah International University (2019 - 2021)

Bachelor - Journalism and English Literature - University of the Punjab, Lahore (2017 - 2018)