Nouman Sajid

Results-driven Senior SEO Expert with 5+ years of hands-on experience delivering measurable organic growth for e-commerce brands, Shopify stores, and service-based businesses across the UK and US markets. Proven track record in executing end-to-end SEO strategies — from deep technical audits and on-page optimization to high-authority link building and content-led growth campaigns. Specialized in Shopify SEO architecture, AI-driven search optimization (AEO/GEO), and data-backed keyword strategies that drive qualified traffic and revenue.

Adept at collaborating with cross-functional teams using tools like Slack, ClickUp, and Microsoft Teams in fast-paced agency environments.

Senior SEO Expert at Brand Surge LLC (2025-07 – Present)

• Lead SEO strategy for multiple e-commerce and Shopify store clients across US and UK markets, driving consistent organic traffic growth.
• Conduct comprehensive technical SEO audits, Core Web Vitals optimization, and crawl budget management for large-scale Shopify stores.
• Develop and execute AI-powered SEO (AEO/GEO) strategies to optimize content for AI-generated search results and featured snippets.
• Oversee on-page and content optimization workflows, aligning SEO content with user intent and commercial objectives.
• Monitor and report on KPIs using Google Search Console, Google Analytics, SEMrush, and Ahrefs — delivering monthly performance reports to stakeholders.

SEO Expert at Genius Fixers (2024-04 – 2025-04)

• Managed SEO campaigns for UK service-based clients including home services, legal, and healthcare sectors.
• Implemented Local SEO strategies — Google Business Profile optimization, local citation building, and geo-targeted content.
• Executed technical SEO improvements including schema markup, XML sitemap optimization, and page speed enhancement.
• Built data-driven link acquisition campaigns using HARO, outreach, and digital PR to boost domain authority.
• Collaborated with content and development teams via Slack and ClickUp to deliver SEO-aligned content at scale.

SEO Expert at Izla Technologies (2024-01 – 2024-07)

• Conducted in-depth keyword research and competitor gap analysis for e-commerce clients using Ahrefs and SEMrush.
• Optimized product pages, category pages, and collection pages on Shopify stores for maximum search visibility.
• Set up and managed Google Tag Manager (GTM) configurations for accurate conversion tracking and event measurement.
• Delivered monthly performance reports with actionable insights using Google Analytics 4 and Search Console.

SEO Executive at Emenac Packaging (2022-03 – 2023-12)

• Managed on-page SEO for a large-scale custom packaging e-commerce website targeting US and UK audiences.
• Performed extensive keyword research and content optimization to capture high-intent commercial keywords.
• Collaborated with the content team to produce SEO-optimized product descriptions, landing pages, and blog articles.
• Tracked and reported organic rankings, CTR, and conversion trends using Google Search Console and GA4.
• Supported technical SEO initiatives including canonicalization, internal linking architecture, and structured data implementation.

SEO Link Builder at Freelance / Agency (2020-02 – 2021-01)

• Built high-quality backlink profiles for client websites through guest posting, niche edits, and blogger outreach.
• Maintained link prospecting pipelines and outreach tracking using spreadsheets and project management tools.
• Analyzed competitor backlink profiles using Ahrefs to identify link opportunities and improve domain authority.

Bachelor's Degree – University of the Punjab, Lahore, Pakistan