REGIONAL HEAD SALES at RELADA (2023-05 – Present)
- Designed and executed data-driven sales strategies that realigned company positioning and achieved measurable revenue growth within the first year.
- Implemented CRM-based KPI frameworks, improving reporting accuracy and process efficiency by 35%.
- Partnered with product, operations, and technology teams to enhance customer experience and streamline sales workflows.
- Developed ROI and EOI investment models enabling clients to make informed, analytics-based decisions.
- Coached and mentored a high-performing sales team, embedding a culture of accountability, innovation, and continuous improvement.
BUSINESS CENTER MANAGER at GRAANA (2022-11 – 2023-04)
- Oversaw daily operations for a high-volume sales center generating multimillion PKR revenue.
- Leveraged ARMS CRM insights to identify process bottlenecks and enhance sales efficiency by 20%.
- Led a team of sales executives to exceed monthly KPIs through data-backed coaching and pipeline reviews.
- Elevated customer satisfaction scores by implementing a structured feedback-to-action process.
- Introduced staff development programs that improved employee engagement and performance consistency.
MANAGER, PROJECT SALES at ZAMEEN.COM (2021-02 – 2022-09)
- Spearheaded the implementation of Propforce CRM, enabling real-time KPI tracking and a 25% improvement in forecasting accuracy.
- Delivered market and performance insights to senior leadership, influencing sales strategy and quarterly planning.
- Trained and developed 15 sales professionals on data-driven selling and CRM adoption, driving a culture of continuous improvement.
- Represented the company at high-profile real estate expos, generating multimillion PKR in new business opportunities.
SENIOR MANAGER, BUSINESS DEVELOPMENT at SPACE CONSTRUCTION & ENGINEERING (2018-03 – 2020-12)
- Led regional business development and expansion projects, achieving 28% year-over-year growth and entry into two new markets.
- Re-engineered client acquisition workflows, shortening the sales cycle by 15% and increasing proposal win rates.
- Strengthened strategic partnerships through data-backed insights and consistent relationship management.
- Delivered actionable recommendations to senior leadership for business transformation and process optimization.
VENUE STAFF (EXAMS BRANDING, SUPERVISION) at BRITISH COUNCIL (2017-06 – 2018-02)
- Venue preparations including branding the venue
- Candidate's three ways identity checks and understanding British Council Exam system for O, A-level and IELTS
- Venue security and emergency evacuation plan.
- Exam supervision
- Responsible for post exams duties
MANAGER CORPORATE SALES at MASTER OFFISYS (MASTER GROUP OF INDUSTRIES) (2015-12 – 2017-02)
- Managed the end-to-end sales cycle for corporate and government clients, achieving 18% revenue growth.
- Developed and submitted winning RFPs and proposals, securing contracts with top-tier organizations.
- Collaborated with design and marketing teams to deliver customized solutions aligned with client objectives.
- Conducted market research and competitor analysis, informing pricing strategies and new product positioning.
- Represented company in IAPEX exhibition for brand products visibility and lead generation.
MANAGER MARKETING at HOME DIRECT (2012-02 – 2015-02)
- Responsible for budget planning, market growth, territory sales development.
- Developing promotional material to support HD brand image.
- Conducting market research to identify new market
- Responsible for developing effective communication along HD.
ASSISTANT MANAGER BUSINESS DEVELOPMENT at ON TYM SOLUTIONS (UK) (2009-03 – 2012-01)
- Developed and managed key accounts, customer relationship, contract negotiations and order fulfillment.
- Team player in advertising campaigns, annual communication plan including objective setting and strategies for retention and growth.
ASSISTANT SUPERVISOR at FOREVER LIVING PRODUCTS (UK) (2010-03 – 2012-01)
- Network marketing.
- Network formation through close contact
- Providing clients with product details and benefits
- Developing hierarchy to grow network
MARKETING EXECUTIVE at SKETCH LINE PVT LTD (UK) (2008-01 – 2009-02)
- Assist in employed numerous market research initiatives to support brand positioning and pricing strategy
- Assist higher management in marketing communications efforts
- Support company's marketing function
