Corporate Communications Manager - VIE Limited
(2025-01 - 2026-12)
- Brand Integration & Digital Content Strategy: Directed external messaging and digital media strategy for VIE Limited's flagship music project (Eva Gatay Chalo), aligning FMCG sponsor objectives with digital music distribution across Spotify, YouTube, and national broadcast outlets.
Grant Management Associate - Islamic Chamber of Commerce and Development (ICCD Global)
(2025-01 - 2025-12)
- Strategic Partnerships & Stage Moderation (STF): Secured event funding and aligned government ministries for ICCD's flagship Sustainable Tourism Forum, while serving as event host and moderating the flagship panel on Transforming Tourism for Community Development featuring executive panelists from Hashoo Group, Royal Commission for AlUla, and PTDC.
- Partnerships & Event Moderation (Green Waqf): Drove strategic outreach to align global stakeholders with international sustainability standards, brokering key partnerships with Islamic Relief Worldwide and Jamia Tur Rasheed, and moderating the flagship announcement session for community park development.
- Founding Strategy & Member Pitching (B57+): Structured the Secretary General's Office execution framework and led high-level outreach to secure initial founding members for the B57+ Initiative.
- Brand Development & Identity (Menara): Spearheaded brand building initiatives for Menara, shaping its core identity, brand narrative, and strategic positioning across media networks.
PR & Communications Specialist - ACE Money Transfer (Global Fintech)
(2024-01 - 2025-12)
- Led multi-channel internal and external communications, increasing employee engagement scores by 30% during organizational pivots and crisis moments.
- Developed high-impact messaging for leadership, driving 3 major cross-company internal campaigns (culture, digital adoption, brand milestones) reaching international employees and boosting internal alignment by 25%.
- Managed crisis communications effectively, maintaining transparency that improved workforce sentiment by 20%.
- Managed stakeholder communication contributing to a 15% increase in positive global brand media coverage.
Public Relations & Communications Manager - Maidaan Group of Companies
(2023-01 - 2024-12)
- Designed & executed events (roadshows, townhalls, awareness weeks) with attendance exceeding 500 participants and receiving over 90% positive feedback.
- Built new communication channels and performance dashboards, resulting in a 35% improvement in leadership outreach effectiveness and 20% growth in employee advocacy.
Communication Manager - Islamabad Hotel
(2023-01 - 2023-12)
- Enhanced brand visibility through media outreach and employee alignment by 30%.
- Coordinated digital and on-ground event communications, leading to a 25% increase in social media engagement during campaign periods.
Public Relations Manager, Official Spokesperson & Liaison - PCB KSL
(2022-01 - 2023-12)
- Partnered with C-suite leadership to deliver messaging for league launches and investors; designed SLAs, SOPs, and media outreach strategy.
- Developed internal and brand assets that improved executive visibility by 30% across digital platforms.
Chief Communication Officer / Co-Founder - Global Media Entertainment, Canada
(2020-01 - 2021-12)
- Led digital content and social media storytelling for international partners, increasing audience engagement by over 50% within the first year.
- Directed design sprints that accelerated content production timelines by 25%.
Strategist & Host - Pakistan Digital Awards
(2019-01 - 2019-12)
- Designed and executed event communications strategy, and moderated the event as co-host.
Communication Officer, General Secretary - Karachi Women Chamber of Commerce & Industry
(2017-01 - 2018-12)
- Coordinated membership engagement campaigns that increased active member participation by 30%.
- Executed event communications supporting diplomatic engagements involving 20+ teams and stakeholders.
