VISUAL COMMUNICATION DESIGNER
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Graphic Designer specializing in brand identity, visual storytelling, and illustration. I create distinctive visual systems that combine strategic thinking with contemporary aesthetics across digital and print media. My experience spans agency work, freelance collaborations, university leadership, and branding projects, allowing me to approach every design challenge with both creativity and structure.
Brand Identity Designer - AMREEKA RETURN CAFÉ
(2026)
Developed a comprehensive brand identity from concept to execution, including logo design, mascot illustrations, packaging, merchandise, loyalty cards, and marketing collateral. Built a playful and culturally inspired visual language reflecting the brand's unique personality.
Social Media Designer - TWO ONE CLOTHING
(2025 - 2026)
Designed engaging visual content and campaign creatives for social media, ensuring consistency across platforms while strengthening the brand's digital presence.
Design Intern - LAPATA STUDIOS
(2025)
Collaborated with the creative team on branding and visual communication projects, supporting concept development, design execution, and production-ready deliverables for client work.
Design Head - PHOTOFEST, BEACONHOUSE NATIONAL UNIVERSITY
(2025)
Directed the complete visual identity of the university's flagship photography festival, designing campaign graphics, environmental branding, merchandise, print collateral, and digital marketing assets while ensuring consistency across every touchpoint.
Director, Design Team - BNU PHOTOGRAPHY SOCIETY
(2024 - 2025)
Led the society's visual communication by directing creative campaigns, managing the design team, and developing cohesive branding across social media, events, and promotional materials.
Graphic Design Intern - PROJECT INSANIYAT
(2024)
Designed communication materials and awareness campaigns for social initiatives, translating complex messages into accessible and impactful visual content.
Illustrator - MERAJ PK
(2022 - 2023)
Created custom illustrations for commercial and branding projects while collaborating with the creative team to deliver visually compelling artwork.
Freelance Illustrator - FIVERR
(2021 - 2023)
Worked with international clients on commissioned illustration and graphic design projects, delivering creative solutions across branding, editorial, and digital media while managing multiple projects and maintaining high client satisfaction.
Bachelor of Design (BDes) - Visual Communication Design - Beaconhouse National University (BNU) (2023 - 2027)